In brief
You can call me Floyd Crypto Mayweather from now on #HubiiNetwork #ICO starts tomorrow! Smart contracts for sports?! #CryptoMediaGroup #ad🤑 pic.twitter.com/25GoMPuS7r
— Floyd Mayweather (@FloydMayweather) August 23, 2017
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2.10%Reading
Boxing icon Floyd Mayweather Jr. today announced the launch of his own line of NFTs—just in time for his return to the ring.
In partnership with NFT provider IronBend, blockchainblockchain entertainment publisher Reality Gaming Group, and NFT production company Zytara Labs, Mayweather is set to drop a “limited edition digital collection” on May 26, per a press release.
NFTs or non-fungible tokens are blockchain-based tokenstokens that can be used to prove ownership of digital artifacts on the internet, including images, videos, or even a tweet—or of physical assets. The market for NFTs exploded within the last year, particularly within the digital art world. In Q1 2021, NFTs generated more than $1.5 billion in sales, according to data from DappRadar.
Mayweather joins a growing list of athletes and celebrities to enter the NFT space, including Rob Gronkowski, Eli and Peyton Manning, Kevin Smith, Paris Hilton, Snoop Dogg, Eminem, and Lindsey Lohan. The boxer is set to release his own NFTs less than two weeks before his June 6 bout with YouTuber Logan Paul, who himself has reportedly made millions off of the NFT boom.
Mayweather’s NFTs will feature a “celebration” of his life and career and will include animations, artwork, and personal keepsake, according to the release. “These digital collectibles give everyone a chance to be part of the Mayweather Legacy,” the undefeated boxer said in a statement.
You can call me Floyd Crypto Mayweather from now on #HubiiNetwork #ICO starts tomorrow! Smart contracts for sports?! #CryptoMediaGroup #ad🤑 pic.twitter.com/25GoMPuS7r
— Floyd Mayweather (@FloydMayweather) August 23, 2017
While the “Legacy Collection” may be Mayweather’s first foray with NFTs, this isn’t the first time that the boxer has used his name to promote a cryptocurrency product. Back in mid-2017, Floyd famously asked his Twitter followers to "call me Floyd Crypto Mayweather from now on," as he promoted crypto startups selling tokens in ICOsICOs.
In November 2018, the SEC slapped Mayweather with a $600,000 fine for “unlawfully touting coin offerings,” including the infamous Centra ICO. The co-founders of Centra Tech have since pleaded guilty to fraud, with one co-founder recently receiving a prison sentence of eight years.
Adidas and the makers of Sui-based game Xociety announced a collaboration this week to release limited edition NFT mystery boxes containing in-game character skins, marking the athletic apparel brand's latest move in the blockchain world. The collection, launching May 16, will offer 2,600 mystery boxes priced at $129 each, each containing Adidas-themed virtual clothing and accessories for player avatars in Xociety—a "pop shooter" game built on the Sui blockchain. Each mystery box contains Adidas...
An officially licensed “The Walking Dead” role-playing game based on the popular TV show will be shut down after July 31, according to blockchain game publisher Gala Games. The Walking Dead: Empires, a multiplayer survival game that was built around Ethereum NFTs, was playable in open beta for the last year after first being announced in late 2021. “After careful consideration, we have made the difficult decision to sunset The Walking Dead: Empires, with the last playable date set for July 31,...
FIFA Collect, the official digital collectibles platform for the International Federation of Association Football (FIFA) soccer organization, will migrate to its own Ethereum Virtual Machine (EVM) compatible FIFA blockchain—leaving behind Algorand in the process. Scheduled to occur no sooner than May 20, the migration away from Algorand does not require any immediate action from FIFA Collect users or NFT owners. “As FIFA Collect evolves, we are migrating the platform to the FIFA Blockchain, an...