From Free NFT Mint to Drinks at 7-Eleven: Rekt Is Reaching the Masses

Rektguy didn’t mint out its free NFTs on the Ethereum blockchain in 2022—but three years later, the brand has become incredibly familiar with the phrase “sold out,” with the Rekt Drinks brand clearing out successive drops and reaching more and more consumers along the way. The brand, which weathered a brutal crypto bear market thanks in part to the strength of its fervent community, has now sold more than 600,000 cans of Rekt Drinks, a non-alcoholic, flavored sparkling water that comes in a vari...