$104,501.00
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0.01%$0.173548
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0.65%$19.06
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0.05%$0.00001174
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0.03%$1.001
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5.26%$104,590.00
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0.03%$0.63561
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-10.14%Reading
Electronics giant Samsung is venturing into the metaverse with the opening of a virtual store in Decentraland.
Named after Samsung's flagship 837 store in New York, the Samsung 837X virtual store will open for business for a limited time from today, per a press release from the company.
Decentraland users will be invited to explore an "experiential playground" and earn NFT rewards by completing quests.
Samsung 837X is now in the Metaverse 🌐 at #CES2022
Join us and experience the world of Samsung like never before. Explore fun quests for a chance to win exclusive NFTs 😎 (terms apply)
Check back tomorrow for more pic.twitter.com/tiqJUPKfj6
— Samsung US Newsroom (@SamsungNewsUS) January 5, 2022
The metaverse experience will consist of three areas, the Connectivity Theater (which showcases news from Samsung's stage at CES 2022), the Sustainability Forest, which comprises a "journey through millions of trees" to mark the company's sustainability initiatives, and the Customization Stage.
The latter will showcase a live in-metaverse dance party hosted by DJ Gamma Vibes from the physical 837 store, with NFT badge holders entered into a raffle to win Samsung-branded swag for their Decentraland avatars.
"The metaverse empowers us to transcend physical and spatial limits to create unique virtual experiences that could not happen otherwise," said Michelle Crossan-Matos, Senior Vice President of Corporate Marketing and Communications at Samsung Electronics America, in a statement accompanying the release.
Following its launch in Decentraland, the company plans to take 837X on the virtual road to other metaverse platforms.
Samsung has joined a number of brands in flocking to the metaverse, a persistent virtual world in which users interact as avatars.
Corporations like Pepsi and Budweiser have taken to buying up NFTs, Nike has filed trademark requests for virtual goods, and Adidas has announced a collaboration with metaverse platform The Sandbox.
This corporate metaverse land grab came on the heels of Facebook's late-2021 rebranding as Meta, with CEO Mark Zuckerberg announcing that "we’re basically moving from being Facebook first as a company to being metaverse first."
Electronics giant Samsung is adding support for non-fungible tokens (NFTs) to its 2022 TV lineup, including a screen-based explorer and an NFT marketplace aggregator. According to a press release from the South Korean electronics manufacturer, "In 2022, Samsung is introducing the world's first TV screen-based NFT explorer and marketplace aggregator, a groundbreaking platform that lets you browse, purchase, and display your favorite art — all in one place." Samsung Electronics Unveils Its 2022 M...
Samsung has something of a head start on its rivals as far as crypto and blockchain is concerned; its flagship Galaxy smartphones have incorporated a blockchain wallet since 2019, adding support for crypto hardware wallets last year, while just this week, the South Korean electronics giant took to the stage at CES to announce that its 2022 line of smart TVs would include support for NFTs.
Coinbase issued a dire warning Thursday to publicly traded companies going all in on Bitcoin: The gains may be addictive now—but if and when the music stops and prices fall, disaster could ensue. In a report on the crypto market’s outlook for the second half of 2025, Coinbase Head of Research David Duong predicted that the recent trend of American corporations spinning up multibillion dollar Bitcoin treasuries may be bullish in the near future, but poses “systemic risks” to the entire crypto ec...
Publicly traded technology services company Trident plans to raise up to $500 million to build out an XRP treasury, the firm announced on Thursday. The Singapore-based firm, which has a blockchain-based identity solution as its flagship product and trades on the Nasdaq as TDTH, also appointed Chaince Securities LLC as a strategic advisor. “As a public company, our commitment to transparency, strong governance, and strategic foresight guides every decision we make. We see digital assets as key...
Stablecoin issuer Tether has acquired a stake in a gold company as the crypto giant continues to advocate for the safe-haven asset along with Bitcoin, aka "digital gold." The El Salvador-based firm said Thursday that it had bought 78,421,780 common shares of Canada-based Elemental Altus Royalties Corp., a Toronto Stock Exchange-listed gold royalty company, via investment advisor La Mancha Investments S.à.r.l. Tether said it paid $121.5 million Canadian dollars (over $89 million U.S. dollars) for...
