The global deal will let artists signed to Universal Music Group and its myriad imprint labels release tokenized digital collectibles via the upcoming LimeWire marketplace. Universal’s imprints include the likes of Interscope Records, Def Jam Records, Motown Records, Geffen, Republic Records, EMI, Virgin Music, and others.
Collectively, the Universal Music Group lineup includes such massive artists as Taylor Swift, Kendrick Lamar, The Rolling Stones, U2, BTS, Chris Stapleton, The Weeknd, Abba, and Elton John. Today’s deal doesn’t necessarily mean that any of those artists will release NFTs via LimeWire, but they will apparently have the opportunity to do so.
A popular peer-to-peer music sharing service from the early 2000s is about to get a second act. Today, the new owners of the long-dormant brand LimeWire announced that it will be relaunched as an NFT marketplace, initially with a focus on music and related collectibles.
LimeWire will debut in May under the leadership of co-CEOs Paul and Julian Zehetmayr, a pair of serial tech entrepreneurs. The brothers told Decrypt that they acquired the LimeWire brand last year in an effort to reintroduce it f...
LimeWire will be relaunched as an NFT marketplace that’s initially focused on music-related assets, whether it’s actual music or things like artwork and collectibles from musicians. Serial tech entrepreneurs Paul and Julian Zehetmayr acquired the dormant peer-to-peer music sharing service last year and announced their Web3 plans in March.
In April, LimeWire revealed that it raised $10.4 million in a token sale led by Kraken Ventures, Arrington Capital, and GSR, with participation from other firms such as Crypto.com Capital and musician Deadmau5’s 720Mau5 fund.
According to the token sale announcement, LimeWire plans to begin its “official launch campaign” later this month and then open up the marketplace soon thereafter. An NFT acts like a proof of ownership to a digital item, and can represent goods like digital artwork, music files, collectibles, and more.
Algorand is a proof-of-stakeproof-of-stake blockchain network that’s billed as a rival to Ethereum, the leading platform for NFTs and decentralized apps. Last week, Algorand and Web3 investment firm Hivemind announced that they had acquired streaming (and formerly peer-to-peer) music service brand, Napster, with plans to launch a Web3 music platform.
= Napster acquired by Hivemind and Algorand =
1) Dear friends, we are excited to share that we've taken @napster private, and to bring the iconic music brand to the new era of open internet. More exciting news to come but here’s a quick thread to share our project with you all: pic.twitter.com/ob2bT0sCPK
This isn’t Universal’s first move into the Web3 space. Last November, UMG’s 10:22PM label announced the launch of Kingship, a Gorillaz-inspired virtual band based on a series of Bored Ape Yacht Club NFTs. The band will perform in metaverse worlds and sell its own NFTs too.
Meanwhile, rival Warner Music Group signed a partnership with metaverse game The Sandbox in January. The label, which houses artists like Lizzo and Ed Sheeran, will develop virtual land in The Sandbox’s game world and host concerts within the space.
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NFT Revolution
NFTs are provably unique crypto tokens that are quickly becoming increasingly popular among digital artists, gaming companies, and investors. Track the NFT revolution here.
Rektguy didn’t mint out its free NFTs on the Ethereum blockchain in 2022—but three years later, the brand has become incredibly familiar with the phrase “sold out,” with the Rekt Drinks brand clearing out successive drops and reaching more and more consumers along the way.
The brand, which weathered a brutal crypto bear market thanks in part to the strength of its fervent community, has now sold more than 600,000 cans of Rekt Drinks, a non-alcoholic, flavored sparkling water that comes in a vari...
Crypto gaming on Avalanche is gaining steam thanks to high-profile launches like Off the Grid and MapleStory N. Now, the blockchain's gaming ecosystem has its own NFT pass to connect games and reward players for diving into them.
Launched on Monday, the free Avalanche Battle Pass is a free-to-mint NFT available via the Magic Eden marketplace, created in collaboration with Ava Labs and Playfull.
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Blockchain-powered mobile soccer game FIFA Rivals will release on June 12 on both iOS and Android, Mythical Games announced Friday, revealing a multi-year licensing agreement with sportswear giant Adidas in the process.
The team-up will integrate Adidas products throughout FIFA Rivals, including digital kits, jerseys, and shoe releases that draw from the brand's soccer heritage. Players will have access to exclusive in-game items and experiences designed around Adidas branding.
"FIFA Rivals is a...