In brief

  • MicroStrategy has made another Bitcoin investment.
  • The business intelligence firm now owns over $5.4 billion in the cryptocurrency at today’s price.
  • MicroStrategy’s stock price was also up 3.33% following the announcement.

Tech company MicroStrategy today announced another Bitcoin investment—bringing its “digital gold” fortune to over $5.4 billion

The cloud software company, which arguably is one of the key reasons for Bitcoin’s phenomenal bull run, said it had pumped $15 million-worth of cash into the digital asset, buying an extra 253 Bitcoins. 

Following the announcement, MicroStrategy’s stock (MSTR) also pumped and is today up 3.33%, according to Bloomberg data


Last week, global financial services firm BTIG said MicroStrategy was worth investing in due to its bullish stance on crypto. Analysts at BTIG believe Bitcoin’s price could hit $95,000 by 2022. And what’s good for BTC is good for MSTR, says the firm. “[W]e believe who invests in the stock should do so understanding that their investment is highly correlated with the price of Bitcoin,” the BTIG analyst said.

But not everyone agrees with this assessment. Last December, analysts at Citi downgraded MSTR stock to "sell" based on the same logicthe firm's investments in Bitcoin. (This was at a time, however, when Bitcoin's price was still just above $23,000.) Last month, the company's stock dropped nearly 20% in a matter of days following reports of MicroStrategy executives and directors selling off millions in shares.

MicroStrategy CEO Michael Saylor wrote on Twitter that the firm now holds 91,579 Bitcoins bought for $2.226 billion at an average price of $24,311 per Bitcoin—meaning the company’s investment is up 144%.

MicroStrategy helped kick-start Bitcoin’s price surge last year by investing $250 million in the currency in August. Saylor at the time claimed Bitcoin was “a dependable store of value and an attractive investment asset with more long-term appreciation potential than holding cash.” 


The company then plugged another $175 million in the currency one month later. MicroStrategy has continued accumulating more and more Bitcoin since then.

All the while, Saylor has consistently sung Bitcoin’s praises and described it as a “safe haven asset,” likening it to “digital gold.” His company, which provides mobile software and cloud-based services to other businesses, has also continued to buy up the coin. 

“Bitcoin is the world’s first engineered safe haven asset,” he said in a December CNBC interview. “Bitcoin is engineered, synthetic, pharmaceutical-grade gold.” 

Saylor’s argument is that cash is subject to depreciation so companies holding a lot of US dollars should switch to an alternative asset with high returns. Bitcoin, which is up more than 41,000% since 2013, is that asset, the CEO believes. 

Other big firms have followed Saylor’s advice: payments company Square has invested $220 million in the currency in the past year, and Elon Musk’s car company, Tesla, made a $1.5 billion Bitcoin buy in February.


The views and opinions expressed by the author are for informational purposes only and do not constitute financial, investment, or other advice.

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