Shiba Inu, the dog-themed cryptocurrency, has soared over the past 24 hours. The reasons are myriad, with an announcement of a Binance listing and tweets of what looked like an advertisement in New York City both contributing.

“We will reach the moon soon,” reads a gigantic digital billboard in Times Square shown in viral tweets. Next to that crypto mantra is a cartoon Shiba Inu dog in a dress shirt and tie, mimicking the Wall Streeters of yesteryear just a 20-minute drive from Times Square.

But Silvercast Media, the advertising company that owns the billboard, says the advertisement was fake. "This is not real, it's a rendering on our Billboard," the company tweeted in response on Monday afternoon.


The apparent promotion comes at a time when all dog coins, including Shiba Inu, Dogecoin, and Floki Inu, have enjoyed a bizarre run of good fortune. Since the SHIB promotion first began circulating on Crypto Twitter yesterday, the ninth-largest cryptocurrency has risen 17.3%.

And in an interesting twist of events, crypto exchange Binance announced on Monday that it will open trading for the SHIB/DOGE pair, enabling traders to make direct bets on either of the competing coins. Per the announcement, the SHIB/DOGE pair trading will open on November 2.

SHIB is an Ethereum-based token created by a pseudonymous developer going under the alias of Ryoshi.

Launched in August 2020, it has garnered plenty of attention within the crypto industry in recent months—in no small part due to the indirect involvement of Vitalik Buterin, co-founder of Ethereum.


Last week, SHIB broke into the top ten of the world’s largest cryptocurrencies, having flipped both Dogecoin and the USDC stablecoin. The asset is changing hands at $0.00007320 at press time, 15% away from the coin’s all-time high last week, according to CoinGecko.

Tesla rumors spread SHIB price soaring

To add a pinch of intrigue, rumors started to circulate that electric car manufacturer Tesla could be adding SHIB as a payment option.

This is what Sawyer Merritt, a well-known Twitter personality with more than 85,000 followers, pointed to in one of his latest posts.

More specifically, Merritt noted that Tesla website source code shows Shiba Inu listed in the “inspect element” section during checkout.

“So it appears the Tesla website source code shows SHIBA (aka $SHIB) under the payment type section in the code when clicking 'inspect element' during checkout. It's not live however,” he wrote, adding that he’s not a professional coder and that he neither holds any cryptocurrencies.

Web developer under alias hendra.eth responded to Sawyer’s tweet, saying that the code indeed says that SHIB will be a payment option for Tesla.

“I’m a coder and from what I can see, seems like $SHIB is going to be part of payment gateway when you choose ‘Crypto’ on the checkout process,” hendra.eth wrote.


He confirmed that the code in question is sitting on Tesla’s website, describing this as a “super interesting leak.”

Editor's note: This article was updated on November 2 to clarify that videos of the Shiba Inu advertisement in Times Square were fake.

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