What’s In The Game? Only time will tell…@EASPORTS x .SWOOSH 🎮⚽️🏈🏆 pic.twitter.com/AXgidKX7rd
— .SWOOSH (@dotSWOOSH) June 1, 2023

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-0.40%Reading
Sportswear giant and Web3 powerhouse Nike announced a collaboration with video game maker EA Sports on Thursday, with what appear to be planned digital collectibles of Nike-branded gear via the .Swoosh platform that will be integrated into future EA games.
While there’s been no mention of the word “NFTs” thus far, .Swoosh is Nike’s Web3 platform that was announced last year and is currently in closed beta. It’s built on Polygon, an Ethereum scaling network, and currently only offers up NFT collectibles in the form of digital sneakers and membership cards.
In an announcement post, Nike said that it’s working with the sports video game publisher to “make select .Swoosh virtual creations available” in upcoming EA Sports games. The two sports brands will “build new immersive experiences” with an emphasis on customization, according to the post.
What’s In The Game? Only time will tell…@EASPORTS x .SWOOSH 🎮⚽️🏈🏆 pic.twitter.com/AXgidKX7rd
— .SWOOSH (@dotSWOOSH) June 1, 2023
The teaser video above shows Nike-branded football and soccer gear, along with an image of a .Swoosh NFT collectible showcasing a football helmet.
According to the .Swoosh website, Nike "[refers] to tokens as Nike virtual creations, which include digital sneakers, apparel, accessories, and other collectibles you can wear in games or redeem for access to exclusive products, events, and more."
“Nike and EA Sports share a commitment to innovation, creativity, and excellence, and we are thrilled to partner with them,” Ron Faris, GM of Nike Virtual Studios, said in a statement. “This partnership will allow us to unlock some incredible new experiences for our .Swoosh community and the massive EA Sports fan base.”
Andrea Hopelain, SVP of Brand for EA Sports & Racing, added that the publisher aims to "bring creativity and self-expression to the forefront for fans as they connect, compete, and share their love for sport."
Little else has been publicly revealed about the collaboration so far, but Nike said that more information on its work with EA Sports will be shared “in the coming months.”
Months after debuting its .Swoosh Web3 community platform, footwear giant Nike is launching its first NFT drop there. The collection, Our Force 1 (OF1), will consist of Polygon virtual sneaker NFTs designed to pay tribute to the iconic Nike Air Force 1 sneaker from 41 years ago. Two types will be available as a part of the drop: Classic Remix sneaker boxes, which contain virtual kicks riffing on Air Force 1 shoes released between 1982 and 2006, and New Wave boxes, which feature pairs designed i...
EA Sports is a division of game publisher Electronic Arts, home to game franchises like Apex Legends, The Sims, and Battlefield. EA Sports has released sports games with the Madden NFL, FIFA, NHL, and NASCAR brands since its inception in 1991.
Despite being closed to the general public, .SWOOSH released its first NFT collection on its platform last month, selling over 92,000 NFTs. The Our Force 1 launch began with an NFT airdrop, and then sold digital shoe boxes that “open” into digital sneakers.
InfiniGods developers Damon Gura and Owen O’Donoghue share their stance on why mobile gaming is essential to Web3 adoption and general success in the video games industry.
Nike has seen immense financial success from its NFT releases thus far, gaining over $186 million in total revenue since December 2021 according to a dashboard from Dune Analytics.
Most of that revenue has come from RTFKT, the Web3 startup it acquired that created CloneX NFTs with artist Takashi Murakami, as well as NFT-based Nike CryptoKicks and exclusive physical sneakers that can only be purchased via redeemable NFTs. NBA legend LeBron James was recently spotted wearing a pair before a playoff game.
Nike and EA Sports did not immediately respond to Decrypt’s request for comment.
Game industry veteran John Smedley—who helped bring games like EverQuest, H1Z1, and Planetside to life as president of Sony Online Entertainment (later Daybreak Game Company)—is back with a new studio, Distinct Possibility Studios, and a blockchain-powered debut first-person shooter called Reaper Actual. And while blockchain games have typically found a muted or hostile response from traditional gamers, Smedley believes his game could bring in “millions and millions” of players due to the shoote...
Scor on Sweet, a Telegram mini-app ecosystem, has launched a clone of the classic mobile game Flappy Bird—but this time with a tennis twist, featuring stars of the real-world game. Flappy Racquet arrives as the sport’s most prestigious Grand Slam tournament, Wimbledon, is just getting into full swing. The game appears simple: tap on the screen to hit tennis balls away and avoid drones as your character flies through the sky. Miss a ball, and your progress is reset. Top players will be rewarded...
It's tough to keep tabs on the ever-changing crypto gaming space, thanks to the constant flow of news: everything from big game launches and fun degen experiments to token price swings and occasional project collapses. It's a lot to follow. Luckily, we're plugged in at Decrypt's GG. We cover the biggest happenings throughout the week, and then this weekly roundup provides a quick way to catch up, as well as find a bunch of other little bits of news from throughout the week. Top stories Raini's b...