The world's largest crypto exchange, Binance, has announced the launch of Binance Institutional, a new suite of trading services aimed at institutions, crypto platforms, family offices, high-net worth individuals, crypto miners, asset managers and hedge funds. 

The new platform offers a plethora of services for its high-rolling clientele, including execution and over-the-counter (OTC) services–like instant crypto pricing and algorithmic trading, asset management services, and a Binance Broker Program for enterprise clients to leverage Binance technology for their own businesses. 

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In the supporting web pages for the new product range, Binance assures prospective clients that it will be practicing strict regulatory compliance in every jurisdiction it operates under.

The crypto exchange also says it has “embarked” on a “journey” to obtain SOC 2 and ISO-27001 certifications, which are essentially both a set of standards ensuring trust, security, compliance and auditing. 

Binance defies crypto winter

It may currently be a bear market, and Binance’s rival exchange Coinbase, alongside crypto lender BlockFi, may both be slashing their workforces by up to 20%, but it appears to be business as usual at Binance. For starters, the exchange is currently hiring.

On Wednesday, the exchange's U.S. offshoot also announced that it was eliminating trading fees for customers. In a company statement, Binance.US CEO Brian Shroder called the measure: “an opportunity to revolutionize the way fees are approached in our industry, increase accessibility to crypto, and help our market and customers in a time of need.” 

Yesterday, Portuguese superstar soccer forward Christiano Ronaldo announced a multi-year joint marketing deal with the exchange. As part of the deal, multiple Ronaldo-themed NFT collections will be released every year.

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