$95,741.00
-0.73%$1,831.49
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-0.14%$145.95
-1.73%$0.999982
0.01%$0.17557
-2.89%$0.699948
0.29%$0.247046
-0.83%$1,829.73
-0.16%$95,655.00
-0.83%$3.25
-5.98%$14.20
-2.21%$20.30
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0.51%$0.999943
0.00%$0.00001305
-2.27%$0.181194
-1.89%$3.08
-3.26%$2,199.16
-0.10%$364.08
-1.43%$20.52
-0.72%$86.29
-1.37%$4.01
-2.86%$1,831.61
-0.10%$1.00
-0.15%$4.35
-1.81%$269.22
-2.45%$1.00
-0.05%$0.59172
-0.35%$28.75
-0.58%$95,718.00
-0.77%$1,951.26
-0.25%$0.00000812
-5.28%$5.15
-4.84%$1.05
0.01%$51.23
-0.31%$350.35
-6.43%$5.07
-2.75%$2.43
-1.94%$1.00
0.00%$0.874254
-3.91%$175.75
0.96%$21.60
-0.73%$16.50
-3.18%$4.69
-4.89%$0.731028
-0.64%$0.089032
-2.70%$0.094032
-7.79%$30.52
-3.82%$4.54
-4.98%$0.0258791
-4.04%$11.12
-14.80%$0.999271
-0.25%$1.17
0.03%$0.229466
-4.21%$95,806.00
-0.87%$4.21
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-0.11%$0.682708
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-0.01%$95,657.00
-0.59%$10.74
-0.55%$0.00001641
-10.19%$0.957036
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-3.96%$1.25
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1.95%$0.428844
-6.75%$0.01886135
4.95%$152.93
-1.70%$0.778001
-4.11%$0.073735
-4.14%$0.680212
-5.02%$1,830.85
-0.30%$1.68
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0.74%$1.082
-5.14%$0.20798
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-0.17%$0.999918
0.07%$0.563227
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-0.17%$0.092296
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-0.26%$2,075.81
-0.16%$14.31
7.24%$3,254.36
-0.11%$1.00
-0.01%$2.68
-5.50%$0.0160235
-3.68%$3,254.94
-0.09%$0.206206
-2.47%$188.34
-1.59%$95,738.00
-0.61%$0.00007818
-8.11%$96,110.00
-0.05%$161.45
-1.58%$95,594.00
-0.30%$37.03
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4.43%$0.704939
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10.60%$0.998196
0.05%$0.01017525
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3.19%$1.98
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0.39%$1,915.63
-0.11%$0.555149
-2.23%$35.91
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-13.36%$0.01666808
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0.01%$1.61
-8.08%$0.637696
-4.06%$0.141198
-5.82%$0.00550581
-1.76%$98,398.00
0.00%$0.00876789
-4.60%$0.998306
-0.06%$1,913.34
-0.18%$95,668.00
-0.81%$7.36
-6.59%$0.516739
-7.46%$0.066753
1.50%$0.405796
-5.76%$0.603603
-6.00%$1.33
2.31%$1.00
0.01%$110.92
0.00%$93,510.00
-0.83%$0.417528
-2.95%$0.17562
-3.22%$15.85
-8.81%$95,490.00
-0.82%$0.175661
-7.68%$0.0000213
-5.02%$0.167561
-12.16%$0.00000042
-0.77%$1,831.31
-0.08%$5.80
-4.60%$1.48
-3.62%$1.084
-0.01%$0.999943
-0.04%$0.130389
-7.63%$0.417964
-2.58%$0.500648
-6.59%$1,831.24
-0.11%$1,950.47
-0.22%$2.41
-6.75%$0.00730555
-7.47%$0.03987401
-5.09%$0.229373
-4.19%$0.072823
-6.79%$1,831.26
-0.19%$3.05
-9.61%$22.02
-0.64%$0.079085
-8.46%$39.91
-3.47%$1,830.06
0.10%$0.364333
-11.63%$0.03599304
-1.48%$1.44
-10.18%$0.999886
0.03%$32.03
-4.83%$1.33
-3.12%$0.173687
-1.12%$0.546409
-2.27%$0.131443
0.50%$0.01789725
-0.04%$0.360472
-2.66%$1,877.64
-0.16%$0.999908
-0.02%$0.00396468
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-1.77%$0.00475987
-12.24%$0.997477
-0.41%$0.00005922
-5.56%$1.00
-0.00%$0.99887
-0.10%$0.688712
-5.02%$95,820.00
-0.57%$0.00000151
3.43%$0.683061
-4.26%$0.304077
-6.05%$20.54
-0.71%$1,825.88
0.07%$110.55
-2.23%$0.136231
-1.21%$20.27
-3.96%$95,667.00
-0.80%$0.226212
-5.43%$0.252784
-14.59%$2.48
-7.79%$0.197076
-4.72%$0.999872
0.01%$3,241.62
0.52%$0.00271519
-7.52%$22.14
-5.61%$1,943.07
0.13%$0.999978
0.05%$2.83
0.14%$0.525339
-1.81%$0.452021
-10.38%$0.262253
-3.81%$1.098
0.12%$0.03691295
-3.22%$0.0034118
-2.18%$0.02993493
-8.24%$0.00280909
-8.46%$3.04
-3.54%$1,922.31
-0.71%$2,009.04
-0.15%$14.85
-4.39%$3.01
-10.67%$0.999982
-0.01%$1,994.63
-0.13%$0.999564
-0.01%$0.01233698
-4.62%$95,245.00
-1.12%$1,836.17
0.17%$1.45
0.36%Reading
Last October, NFL officials reportedly told CNBC that the league was looking into cryptocurrency deals.
Those explorations were weighty enough to make their way to the U.S. Securities and Exchange Commission. CNBC reported Friday that the NFL lobbied the agency on "issues related to blockchain technology" during the second half of 2021, per SEC disclosures.
The disclosures do not provide specifics.
Unlike other major North American sports leagues, the NFL has adopted a more tentative approach toward cryptocurrency sponsorships and tie-ups. Among its peers, NBA floors already feature the Coinbase name, MLB umpires wear jackets with the FTX logo, and UFC has been raking in money from a Crypto.com sponsorship.
In September, the National Football League and the NFL Players Association—the union for current and former footballers—announced that it had partnered with Dapper Labs, the blockchain firm behind NBA Top Shot NFTs. Though the announcement said that "digital video collectibles are here," as of Super Bowl Weekend, only a waitlist is available.
Decrypt’s Dan Roberts, Scott Chipolina, and Kate Irwin discuss all the ways crypto has invaded the NFL, from stars like Brees and Rodgers putting their paychecks into Bitcoin to crypto ads in the Super Bowl to Tom Brady’s retirement plans.
However, the league is releasing each Super Bowl attendee with a "virtual commemorative ticket" via their Ticketmaster wallet; these NFTs are issued on the Polygon network.
By delaying, the NFL is leaving money on the table. For example, NFTs—blockchain-based deeds of ownership connected to digital collectibles such as virtual trading cards—set a sales record of $5 billion on marketplace OpenSea during January. And NBA Top Shot has recorded $60 million in sales over the past 30 days and $909 million all-time.
But the NFL also has bargaining power and the ability to play crypto exchanges off of each other as those businesses increasingly try to attract sports fans, helping drive sponsorship prices up. Whereas FTX paid $135 million for a 19-year naming deal with the Miami Heat arena in March 2021, Crypto.com splashed out $700 million for the 20-year naming rights to the home of the Los Angeles Lakers and Clippers just eight months later.
Just about every year, the Super Bowl brings together over 100 million viewers—most of whom don't know their Rams from their Bengals. But they can all agree that, "Hey, that one commercial was funny" and "Honey, isn't that the guy from SNL?" In a bid to gain a foothold in the wider American culture, a bevy of cryptocurrency companies have shelled out the reported $6.5 million to run a 30-second ad during Super Bowl LVI on February 13. Here's a quick viewing guide: FTX Bahamas-based crypto spot a...
Football has a bigger reach stateside than any other sport, topping both television viewership and revenue metrics across leagues.
Super Bowl LVI this Sunday promises to be the largest showcase yet for cryptocurrency companies. In addition to Coinbase, FTX, and Crypto.com, trading platforms eToro and Bitbuy also plan on running ads (the latter during the Canadian telecast).
Actor and noted crypto critic Ben McKenzie is set to make his directorial debut at SXSW London with the June premiere of his documentary, “Everyone Is Lying to You for Money,” according to a report by Deadline. The documentary follows McKenzie—best known for roles on "The O.C." and "Gotham"—as he investigates the cryptocurrency world and interviews key figures, including during a trip to El Salvador to examine President Nayib Bukele's regime, which made Bitcoin legal tender in 2021. “When I star...
Ethereum just lost one of its long-time institutional backers. In a Thursday statement, algorithmic trading firm Two Prime announced it is dropping all exposure to Ethereum (ETH) and will exclusively manage and lend against Bitcoin (BTC) going forward, citing Ethereum’s unpredictable behavior, declining market momentum, and eroding institutional appeal. Why Two Prime is Going BTC Only https://t.co/VtrQAUyGL0 pic.twitter.com/4BWVd8R7HM — Two Prime (@Two_Prime) May 1, 2025 Two Prime didn’t say h...
Crypto asset manager 21Shares applied for an exchange-traded fund tracking the price of Sui, according to a filing with the U.S. Securities and Exchange Commission on Wednesday. The 21Shares Sui ETF aims to broaden investors’ access to the native token of the layer-1 network designed for high-speed transactions, which has been dubbed by some as a “Solana Killer.” The filing named Coinbase as a custodian to safeguard investors’ funds, according to the registration statement, but did not specify...
