The Bruce Lee Estate will establish a Web3 presence for the late, legendary martial artist and actor thanks to a new partnership with Shibuya, an NFT-driven video platform.

The plans were teased on social media Tuesday with a classic video interview clip of Lee, in which he transforms from live footage into an anime-style rendition. At 11 am ET today, Shibuya will release an open edition Ethereum NFT—which means that an unlimited number can be purchased before the mint ends—for 0.008 ETH each, or about $15.

The “House of Lee: Genesis” NFT features artwork of Lee that was hand-drawn by Emily “pplpleasr” Yang and designed in collaboration with Shannon Lee—the late icon’s daughter, and founder and President of the Bruce Lee Estate.

The NFT is billed as “your ticket to the House of Lee,” according to the Manifold mint page, although future utility or plans around the NFT have yet to be announced.

A Shibuya representative told Decrypt that the NFT mint (which ends Friday) serves as the first stage in an ongoing Web3 collaboration with the Bruce Lee Estate, but wouldn’t share further details.

Open edition NFTs have been popular in recent months, thanks in part to their typically affordable prices—but also the use of gamification techniques to entice collectors to buy and even burn (or permanently destroy) multiple editions in exchange for rewards.

Shibuya’s focus to date, however, has been on creating original video series that let NFT holders have a say in the production process. In Shibuya’s first project, the anime-style White Rabbit animated series, NFT holders can choose the next narrative path at the end of each segment.

With the recent “Dominion X: Level 2” series created by musician Steve Aoki and actor Seth Green’s Stoopid Buddy Stoodios, NFT owners could vote on the conclusion to each new stop-motion animated segment produced on a weekly basis. Shibuya announced a $6.9 million seed round in December co-led by Andreessen Horowitz and Variant Fund.

 NFT Revolution

Pplpleasr’s Shibuya NFT Video Platform Raises $6.9M to Build the 'A24 of Web3'

Following its launch earlier this year, Shibuya—co-founded by artist Emily “pplpleasr” Yang—announced today that it has raised seed funding to expand its Ethereum NFT-driven, interactive video platform and onboard new creators. Shibuya raised $6.9 million in a round co-led by VC heavyweights Andreessen Horowitz and Variant Fund. The round also included participation by notable angel investors including NBA star Kevin Durant, entertainer (and NFT creator) Paris Hilton, Alibaba co-founder Joe Tsai...

Whether Shibuya plans to create Bruce Lee video content within a similar model remains to be seen, but the teaser clip already shows that they’re working on Bruce Lee animation. The clip will also be shown on a Times Square video billboard this week in New York City amid the NFT.NYC conference.