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Stephanie Hirschmiller

Stephanie Hirschmiller

Stephanie Hirschmiller is an editor and content specialist based between Paris and London who works at the nexus of luxury fashion & beauty and Web3. Her editorial portfolio includes Elle USA, Fashionista, Vogue UK, WWD, and Forbes while commercial clients span brands and digital platforms.

Stories by Stephanie Hirschmiller

  • AI-enhanced image: Stephanie Hirschmiller for Decrypt

    Future Fashion Summit Connects Luxury Houses, Digital Platforms in Paris

    The second Future Fashion Summit took place in Paris last week. The curated events series from Holly Wood Labs aims to connect luxury fashion houses with digital brands and platforms through debate and stimulating conversation. It played out over two panels, plus a fireside chat between myself and The Sandbox co-founder Sébastien Borget. The day’s broader theme was reconciling digital and physical craftsmanship—how the two metiers can exist concurrently, each adding value to the other.  The pane...

    NewsBusiness
    4 min read
    Stephanie Hirschmiller
  • Image: OKcamera / Shutterstock.com

    Maison Margiela Invites Its Fans To Play Blockchain Bingo

    Paris fashion house Maison Margiela has launched a gamified Web3 minting experience based around the famous numbering system of its physical collections. While it doesn’t appear to have an official name (besides Numbers, as it’s listed on OpenSea), "blockchain bingo" seems like a particularly apt description. 24 token-linked digits numbered 0 to 23 are up for grabs. Over the course of the next few weeks, participants in the multi-player game will compete to mint all of them in order to progress...

    NewsNFTs
    3 min read
    Stephanie Hirschmiller
  • An AR-enhanced photo from the Louvre's "Egypt Augmented" exhibition. Image: Snap

    Louvre Augmented Reality Exhibit With Snapchat Uncovers Ancient Egypt

    Snapchat maker Snap has teamed up with the Louvre museum in Paris on a five-part augmented reality (AR) experience called “Egypt Augmented.” Launching Wednesday, it comprises four location-specific experiences based around three exhibits inside the museum’s Department of Egyptian Antiquities, and one in the exterior courtyard, the Cour Carrée. Additionally, Snapchat users around the globe can also use a free Face Lens feature inspired by the exhibition. Upon scanning a QR code with their smartph...

    NewsTechnology
    4 min read
    Stephanie Hirschmiller
  • A photo from the Gucci Cosmos exhibition in London. Image: Gucci

    Gucci Cosmos Showcases Fashion Brand's Legacy With Head-Turning Tech

    Gucci’s itinerant Cosmos exhibition touched down in London last week, but you can forget about phalanxes of dusty mannequins. The show, conceived by British impresario Es Devlin—whose credits include the Olympics, Sper Bowl, and Beyoncé’s Renaissance tour—and curated by eminent fashion historian Maria Luisa Frisa, rips up the rule book of the traditional fashion retrospective. Gucci Cosmos, which celebrates the house’s most famous designs, is all about generating emotion and using technology to...

    NewsTechnology
    5 min read
    Stephanie Hirschmiller
  • Image: L’Oréal

    L’Oréal's New Paris Hub Has an AI 'Visionary Wall'—Here's How it Works

    During Paris Fashion Week, French beauty giant L’Oréal inaugurated Le Visionnaire, a new creative hub in the French capital that harnesses artificial intelligence (AI) and state-of-the-art technology to help forge the L’Oréal of the future.  A five-story mirrored capsule, recalling an upside-down test tube, is nestled between two adjoining 18th-century buildings. At its heart is an enormous ovoid form, which houses an AI-powered digital forecasting tool dubbed the Visionary Wall.  “It’s a way of...

  • An illustration of designer Christian Louboutin depicted alongside Marvel heroes. Image: Christian Louboutin

    Fashion Designer Christian Louboutin and Marvel Turn Superhero Shoes Into NFTs

    Veteran shoe designer Christian Louboutin is teaming up with comic book giant Marvel on a pair of limited-edition digital collectibles, unveiled Wednesday alongside the launch of an exclusive physical capsule collection with the entertainment juggernaut. However, unlike the brand’s shoes—which are known for their exorbitant prices—the NFTs are being given out as a free bonus for buyers of the physical shoes and accessories. Purchasers of items from Louboutin’s “Marvel Collection” capsule will re...

    NewsNFTs
    3 min read
    Stephanie Hirschmiller
  • Image: Adidas/Moncler

    Adidas and Moncler Collab Features AI 'Adventurers' and NFTs

    To telegraph the release of its upcoming collaboration with Adidas Originals, luxury outerwear brand Moncler is unveiling a new campaign entitled “The Art of Explorers.” The campaign pairs “AI-generated adventurers” with mixed media sculptures, alongside an immersive digital experience and a limited edition collection of NFTs. Moncler challenged multidisciplinary artists to create sculptures of explorers drawing inspiration from looks in the collection. The co-created campaign represents an evol...

    NewsBusiness
    4 min read
    Stephanie Hirschmiller
  • Naomi Campbell at the Coperni Paris Fashion Week show. Image: Coperni

    Naomi Campbell Debuts Humane AI Pin at Coperni's Paris Fashion Week Show

    As the debate over the risks and benefits of AI continues to rage, Coperni designers Sébastien Meyer and Arnaud Vaillant weighed in—with a fashion statement. When supermodel Naomi Campbell walked their Paris Fashion Week runway on Friday, she was sporting the Humane AI Pin on a beautifully proportioned pin-striped blazer with dropped lapels. A selection of the other looks followed suit, with other models also wearing the distinctive tech panel. According to the show notes, Campbell was the first...

    NewsTechnology
    4 min read
    Stephanie Hirschmiller
  • A photo from Anrealage's Paris Fashion Week runway. Image: Anrealage

    These Paris Fashion Week Outfits Transform Under Ultraviolet Light

    In Paris this week, Anrealage designer Kunihiko Morinaga lived up to his reputation for combining technical wizardry with craftsmanship. His Paris Fashion Week show Tuesday, in a subterranean space beneath the city’s Palais de Tokyo venue, took his signature photochromic fabric technology—materials that dramatically change color under ultraviolet light—to even more extreme levels of innovation. This season, his fabric of choice for the photochromic treatment was transparent, environmentally frie...

    NewsTechnology
    3 min read
    Stephanie Hirschmiller
  • The Fabrix AR kiosk at Paris Fashion Week 2023. Image: Fabrix

    Paris Fashion Week AR Kiosks Turn Visitors Into Runway Models

    This season, Paris Fashion Week is taking on a new virtual dimension. Along with attending the event’s physical shows and presentations, guests can now try digital versions of designer looks via augmented reality (AR) kiosks at the Sphere showroom in the city’s Palais de Tokyo. The neon-lit kiosks in lurid green feature full-length AR mirrors. Using an integrated touchscreen, visitors can select and try looks from a lineup of buzzy young designers—including Chet Lo, Andam Fashion Award winner Lo...

    NewsNFTs
    3 min read
    Stephanie Hirschmiller
  • The Hoofster. Image: OnlyEver/AVAVAV

    'Hoofster' NFT-Backed Shoe Hits AVAVAV's Milan Fashion Week Runway

    During Milan Fashion Week on Sunday, a distinctive shoe with crowdsourced design decisions and NFT functionality made its debut on the AVAVAV runway. Dubbed the Hoofster, the cloven-toed boot with a faux-fur overlay recalled the hooves of a shaggy pony. And now you can order it. The Hoofster, created in partnership with Web3 design studio OnlyEver, is linked to an Ethereum NFT thanks to an embedded near field communication (NFC) chip. That connects the footwear to its digital twin, featuring a c...

    NewsCoins
    3 min read
    Stephanie Hirschmiller
  • Gucci's Ancora experience on Zepeto. Image: Gucci

    Gucci's Milan Fashion Week Show Debuts on Roblox and Zepeto

    New Gucci creative director Sabato de Sarno made his eagerly anticipated runway debut at Milan Fashion Week on Friday—and now the luxury giant has unveiled a metaverse recreation of the event that anyone can experience across multiple platforms. The collection, entitled “Ancora” (meaning “yet” or “even now”), is described by the brand as “a story of joy of life, of passion, of humanity, of people, of real life"—as well as "inclusive, as in everyone is welcomed.” The Kering-owned Italian powerhou...

    NewsGaming
    3 min read
    Stephanie Hirschmiller
  • An augmented reality look from the London Design Museum exhibit. Image: Snap

    London Design Museum Lets Visitors Test Iconic Runway Looks via AR

    Opening Saturday in London, a blockbuster fashion exhibition at The Design Museum is transporting visitors backstage at London Fashion Week via augmented reality (AR) in an experience powered by Snapchat maker Snap.  Sponsored by fashion house Alexander McQueen, “Rebel: 30 Years of London Fashion” celebrates London’s fashion talent of the last three decades. Looks on show at the multimedia exhibition include Marjan Pejoski’s “swan dress” worn by Icelandic musician Björk at the 2001 Oscars, Harry...

    NewsTechnology
    3 min read
    Stephanie Hirschmiller
  • The Christie's x MNTGE Keith Haring patch. Image: MNTGE

    Christie's Turns Keith Haring Digital Art Into NFC-Equipped Patch

    With five digital drawings from legendary pop artist Keith Haring currently up for sale as NFTs, auction house Christie’s has teamed with connected fashion brand MNTGE to release a physical patch inspired by one of the works—with a tech twist of its own. The Christie’s auction, Keith Haring: Pixel Pioneer, is currently underway with digital paintings created on a Commodore Amiga computer in 1987 and minted as Ethereum NFTs by the Keith Haring Foundation. MNTGE has converted one of the drawings (...

    NewsNFTs
    3 min read
    Stephanie Hirschmiller
  • Image: Diesel

    Diesel Debuts Digital Apparel for Meta Avatars With DressX

    Buzzy Gen-Z fashion favorite Diesel is launching an exclusive collection on the Meta Avatars Store in collaboration with digital fashion house, DressX. The denim-centric Italian brand helmed by creative director Glenn Martens joins the store’s current luxury lineup, which includes the likes of Valentino, Balenciaga, Prada, and Thom Browne.  The collection features 10 emblematic Diesel looks that mirror the brand’s physical in-store offering. As such, buyers will be able to outfit their avatars i...

    NewsBusiness
    3 min read
    Stephanie Hirschmiller

  • Panerai to Include NFT 'Digital Passport' With All Luxury Watches

    Italian luxury watch brand Panerai announced Wednesday that it will include an NFT-based “digital passport” with all watches purchased from October 3, expanding an initiative that the firm began in 2022. Each Panerai digital passport will contain comprehensive information about the timepiece in question, constituting its digital identity. Granted to the client at the time of purchase, it acts as proof of the watch’s authenticity. The Richemont-owned brand partnered with Web3 solutions provider A...

    NewsNFTs
    4 min read
    Stephanie Hirschmiller
  • A still image from Diesel's animated NFT artwork. Image: Diesel/Public Pressure

    Diesel Offers Access to Milan Fashion Week Show With Latest NFT Drop

    Diesel’s Milan Fashion Week shows are buzzworthy events guaranteed to grab the attention of its Gen-Z fanbase, with last season’s runway backdropped by a mountain of 200,000 co-branded Durex condoms. And when the Spring 2024 collection bows on September 20, there will be up to 300 extra guests—thanks to NFTs. The Italian label, helmed by creative director Glenn Martens, is teaming up with Web3 culture and music platform Public Pressure for Metamorph, a limited edition run of 300 digital collecti...

    NewsNFTs
    3 min read
    Stephanie Hirschmiller
  • A Genies avatar. Image: Genies

    Unicorn Avatar Startup Genies Reveals $500K Digital Fashion Fund

    Genies, the metaverse avatar tech company that achieved a $1 billion valuation in April 2022, has revealed its next moves: a social network of crowdsourced mini-games, fueled by a $500,000 digital fashion fund that includes celebrity co-creation opportunities. The startup will launch The Workshop, a platform of 3D design tools and creative prompts that digital artists can leverage to create Genies-ready digital clothing and object assets. This will include a library comprising thousands of curat...

    NewsBusiness
    4 min read
    Stephanie Hirschmiller
  • Louis Vuitton's Via Treasure Trunk NFTs were minted using Aura tools. Image: Louis Vuitton

    Louis Vuitton and Prada-Backed Aura Blockchain Consortium Names New CEO

    The Aura Blockchain Consortium, a group that counts the companies behind luxury brands like Louis Vuitton and Prada among its ranks, is adding to its C-suite with Thursday’s announcement of a new CEO. The Swiss non-profit association has announced the appointment of tech entrepreneur Romain Carrere as CEO. He will also take on the role of General Secretary. Carrere joins at a critical point for Aura as the platform approaches what is being billed as “a new phase of growth.” “We are delighted to...

    NewsBusiness
    3 min read
    Stephanie Hirschmiller
  • Keith Haring's "Untitled #1" from 1987 (cropped). Image: Christie's

    'Pixel Pioneer': Christie's to Auction Keith Haring Digital Art as NFTs

    Known for his era-defining pop art in the 1980s tied to his social activism, Keith Haring’s work stands the test of time. Now, a selection of digital drawings that the late artist created in 1987 will be sold by auction house Christie’s as Ethereum NFTs. On Tuesday, Christie’s announced that it will host “Keith Haring: Pixel Pioneer,” an online auction of five digital works originally created by Haring on a Commodore Amiga computer. Haring was given the device by the late psychologist and author...

    NewsNFTs
    4 min read
    Stephanie Hirschmiller
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