KPMG Canada Buys World of Women Ethereum NFT, ENS Domain Name

The Canadian outpost of the global accounting firm KPMG has purchased a World of Women (WoW) NFT and an Ethereum Name Service domain name just weeks after adding Bitcoin and Ethereum to its corporate treasury.

NFTs are unique blockchain tokens that signify ownership over an asset, like an image or a domain name. KPMG Canada has purchased two NFTs so far: It bought World of Women #2681 and minted kpmgca.eth. It paid 25 ETH ($70,000) for Woman #2681, who has blue skin and wavy hair.

“Women are underrepresented in the world of all things crypto, which makes us proud to make our first NFT acquisition in a collection that supports women,” KPMG Partner and National Risk Consulting Leader Nancy Chase said in a statement.

KPMG’s Cryptoassets and Blockchain Services co-leader Kareem Sadek believes NFTs have "numerous use cases," citing marketing, talent recruitment, philanthropy, and connecting with customers.

Not only does KPMG Canada believe in “the continued growth of NFTs,” but the firm also wants to help clients build corporate strategies around NFT acquisition and storage.

As to whether KPMG will purchase more NFTs in the future, Sadek told Decrypt that the company will look into NFT collections that “align with KPMG in Canada’s values and brand, and we will look for creative ways to invest in the space and support the right causes.”