In brief

  • Snoop Dogg today announced a collaboration with Ethereum-based metaverse game, The Sandbox.
  • Earlier this week, Snoop revealed that he’s been moonlighting as an NFT collector with an estimated $17M in holdings.

Earlier this week, rapper and entertainer Snoop Dogg dropped a bombshell, revealing that he’s the man behind Cozomo de’ Medici, a crypto Twitter personality and serious NFT collector with an Ethereum wallet filled with collectibles valued above $17 million. Now he’s diving headfirst into the crypto metaverse.

Today, Snoop Dogg announced that he has partnered with The Sandbox, an upcoming Ethereum-based metaverse game that lets users customize and share experiences in a 3D world.

Snoop will have a custom-themed environment in the game featuring a mansion, playable Snoop avatars, and plenty of weed-themed imagery. Further NFT drops are planned, as well, along with an in-game concert as seen in the trailer embedded below.

Snoop first teased the news on Wednesday night, encouraging his Twitter followers to “Follow the wallet. A look into the Cozomo de’ Medici wallet on the OpenSea marketplace revealed the Snoop Dogg Private Party Pass, an NFT created by The Sandbox.

All told, just 1,000 of the NFT party passes will be released, with 650 of them available for purchase from The Sandbox’s marketplace. Another 212 will be awarded to users who purchase LAND plot NFTs from the upcoming Snoop LAND sale, with the rest given away during airdrops. Snoop has already given some away via the Cozomo Twitter account.

“I’m always on the lookout for new ways of connecting with fans and what we’ve created in The Sandbox is the future of virtual hangouts, NFT drops, and exclusive concerts,” said Snoop Dogg, in a release. “We’ll have a fresh set of Dogg-style NFTs that players can integrate into the game experiences to take this online experience to the next level for sure.”

Snoop Dogg joins a long list of brands and collaborators that have partnered with The Sandbox, including The Walking Dead, Atari, Gemini’s Winklevoss Twins, and the popular Bored Ape Yacht Club NFT collection. The Sandbox plans to launch a public alpha test later this year for users to first experience the 3D spaces, which LAND NFT owners can customize, monetize, and share with other players.

An NFT acts like a deed of ownership to a rare digital item—in this case, one of 1,000 passes to a planned private party within The Sandbox’s game world, as well as 3D avatars that users can control within the game.

Analysis of Snoop’s NFT wallet via DappRadar’s portfolio tool reveals a collection valued above $17 million and mostly focused on Ethereum NFTs. The biggest highlights include nine of the very valuable CryptoPunks, including one estimated to be worth $4.6 million by itself.

Snoop also holds a lot of Art Blocks NFTs, including pieces from the Chromie Squiggles and Fragments of an Infinite Field collection. Furthermore, he holds some Rare Pepes—early NFTs that were originally issued on the Bitcoin-based Counterparty platform. They are unofficial NFTs inspired by the iconic Pepe meme from illustrator Matt Furie, who targeted other unauthorized Pepe-derived NFT projects this year.