Rob Weiss, best known for producing the HBO series "Entourage" and "Ballers," about the worlds of broey Hollywood B-listers and former football players, respectively, will turn his attention to another male-dominated demographic: cryptocurrency.
According to a report in Variety, Weiss will produce and direct 10 episodes of "Hold On for Dear Life"—a backronym for HODL, the rallying cry of Bitcoin maximalists. (As Bitcoiners well know, HODL actually originated from a typo in a Bitcoin forum in 2013, when a user titled his post: "I AM HODLING.")
Though the niche-y programming fits Weiss's wheelhouse, the tech founder at the center of the story isn't played by Adrian Grenier, a noted crypto enthusiast, or Dwayne Johnson, America's alpha male. Instead, it places a young woman in the foreground.
Stoner Cats NFT Sale Cost Users $790,000 in Failed Ethereum Transactions
While undeniably successful, yesterday’s sale of Stoner Cats—a series of animated shorts sold in the form of non-fungible tokens (NFTs)—resulted in the loss of 344.4 ETH ($790,000) due to failed transactions as well as briefly clogging the Ethereum network. Developed by Mila Kunis’ Orchard Farm Productions, a total of 10,420 Stoner Cats NFTs were put up for sale yesterday at 0.35 ETH ($785 at the time) each—and the whole supply was sold out in just “35 meow-nutes.” We SOLD OUT in 35 meow-nutes!...
The series hinges on its young protagonist, Mel, who creates a token in honor of her best friend, who has gone missing. She must then navigate the crypto scene a la "Silicon Valley" or "Betas" alongside a motley crew of friends, including a crypto anarchist and a Lambo lover.
Like "Ballers" and "Entourage," it's supposed to be funny. But there's serious potential for crossover appeal as the show has minted its own ERC20 token on the Ethereum blockchain so that token holders can receive a share of the series profits. The token sales will also go toward funding the production. (Do note: The pilot has yet to be shot, though principal photography was slated to start this month.)
The series, written by the pseudonymous Suhh Toshee (get it?), will be executive produced by Mark Pennell, Satoshi Nakamoto Productions, and the MAP Group.
The naming of a show-runner builds on a May announcement for the show from Sator, a decentralized application for earning NFTs by watching TV. No surprise, then, that "HODL" watchers will be eligible for NFTs—blockchain-based deeds of ownership—of artwork and content from the show.
Sweet, bro.
