- Dynamo Kyiv will help launch Binance’s NFT marketplace by selling NFT match tickets.
- Tickets will be exclusively sold on the Binance marketplace.
- Some NFT goodies will also be ready by the start of the season.
Decrypt’s Art, Fashion, and Entertainment Hub.
They may have come second to FC Shakhtar Donetsk in the last season of the Ukrainian Premier League, but Ukrainian favorites Dynamo Kyiv are hoping to get in first when it comes to selling match tickets as (NFTs).
The club’s crypto decision, announced Friday, is timed to coincide with the launch of Binance’s upcoming NFT marketplace in June. Tickets for Dynamo Kyiv’s games will be sold on Binance’s marketplace by the end of next month.
The deal “is not just fad chasing,” said Dynamo’s head of innovation, Mark Ginsburg, in a statement. “We have a well-calculated strategy and a clear goal over the next two years to make Ukraine’s best club the technological leader of European football.”
Dynamo’s NFT tickets are tokenized by fintech company Moonwalk. Back in January 2021, Moonwalk announced it had partnered with the club to create an entire economy around cryptocurrencies, including a club-branded token, prizes, bonuses, and games.
Several soccer teams have already put out their own cryptocurrency tokens through deals with tokenization platform Socios. Manchester City’s $CITY token was the most recent addition to the Socios roster, which includes such top-tier clubs as Juventus, AC Milan, Barcelona, and Paris Saint-Germain.