Scott Martin, the artist better known as Burnt Toast, is taking over as the CEO of Ethereum NFT project Doodles, replacing former Billboard executive, Julian Holguin.
Under Holguin’s leadership, Doodles announced collaborations with Adidas and McDonald’s—the latter just taking place over the last couple months. The project also developed a close relationship with famed musical artist Pharrell Williams, who a Doodles representative confirmed continues to serve as the project’s chief brand officer amid the CEO shakeup.
“I am stepping in as CEO of Doodles,” Martin posted on X (formerly known as Twitter). “We’re moving to a vision with a strong bias for risk, disruption, radical transparency and the authenticity that made us who we are in the first place.”
A Doodles spokesperson said that the firm and Holguin “mutually decided to part ways as part of our broader shift.”
Doodles quickly burst onto the scene in late 2021, in part due to Martin’s vibrant, cartoonish artwork and its wide appeal. After minting for around $462 worth of ETH in October of that year, its floor price, or the lowest listing of an asset on the marketplace, rose to a high of nearly $57,000 in May 2022.
The golden arches are getting a pastel makeover for the holiday season.
Fast food giant McDonald’s and Web3-native brand Doodles revealed a collaboration Thursday, featuring custom cups that showcase the Ethereum NFT collection’s colorful, hand drawn style. On top of that, customers can unlock digital collectibles and content, as well as access co-branded physical merchandise.
Dubbed the “GM Spread Joy” campaign, the marketing initiative is being billed as an immersive experience that pays homag...
Around that time Doodles installed Holguin as CEO, a role which he held until today. Along with the aforementioned brand partnerships and alliance with Williams, who fueled music and short film collaborations, Doodles also launched a second series of customizable NFT avatars, acquired an animation studio, and more.
“Julian helped build strong foundations, and we’re grateful for his contributions to Doodles’ evolution,” a spokesperson for Doodles told Decrypt.
With Martin stepping in as CEO, the collection is apparently shedding its “corporate” feel, a move that other notable NFT companies like Bored Ape Yacht Club creator Yuga Labs and Cool Cats did before when they replaced accomplished Web2 executives in favor of their own crypto-native founders.
Sportswear giant Adidas has teamed up with Ethereum NFT collection Doodles to sell virtual swag packs that could let buyers claim exclusive physical apparel.
The limited-edition collectible packs, each of which includes two items, will be available for purchase until August 16, Adidas and Doodles said Friday in a joint statement. A single pack retails for $4,99, while prices for bundles containing between two and 100 packs range from $8.49 and $374.99, respectively, according to the Adidas Origi...
“Execution isn’t just code or partnerships–it’s culture too. The extractive corpo era of Doodles is over,” Martin posted on X.
Immediate next steps for Doodles are not known, but “big things are cooking” according to Martin. In December, he teased Web3 when he posted a cryptic message which hinted at a Doodles token airdrop, perhaps similar to PENGU or ANIME tokens from NFT projects Pudgy Penguins and Azuki.
The Doodles NFT floor price is relatively unchanged in the last 24 hours, but the collection is up 6.62% in the last week to a floor price of $13,501.
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