Bud Light has created more than 12,000 NFTs—priced at $399 apiece—tied to the launch of its new beer brand N3XT, and now it's offering holders of the N3XT NFTs something new: Nouns-inspired specs.
Like, actual glasses.
In just the latest example of mainstream brands embracing crypto, Bud Light, which last year bought a hand-drawn beer rocket NFT for 8 ETH (about $26,000 at the time) and registered the domain beer.eth, announced on Saturday that each "N3XT NFT Collection HODLer" can receive a "very real" pair of glasses inspired by the brand's upcoming Super Bowl ad.
2/2 Each Bud Light N3XT NFT Collection HODLer will get to claim their EXCLUSIVE pair of very real Nouns-inspired glasses ⌐◨-◨
Last month, Budweiser was gifted a Nouns NFT by the Nouns Foundation, which bought it for 127 ETH (about $394,000 at the time). That was part of a January 16 proposal by Nouns DAO that included the possibility of the beer brand featuring "Noun glasses in a Super Bowl commercial and on real beverage cans.” Sure enough, Bud Light unveiled its Super Bowl ad this past week, and the ad briefly shows a pair of Nouns specs.