Strategy's Bitcoin buying plan—once maligned by big businesses—has produced blockbuster profits for the software company amid the latest Bitcoin boom, pushing its stock price to an all-time high in November as its stash tops $42 billion worth of the coin as of this writing.
And its success has inspired a crop of copycats, though Strategy (formerly MicroStrategy) founder and Executive Chairman Michael Saylor probably doesn’t mind—he’s been advocating for such a movement for years now.
In recent months, several more publicly traded firms have greenlit corporate strategies to stack Bitcoin as a treasury reserve asset, while others that have already invested in the cryptocurrency are building up their holdings of the asset.
More than 70 companies have dived headfirst into Strategy's crypto-first business strategy at a time when Bitcoin is flying high: President-elect Donald Trump signed an executive order establishing a national Bitcoin strategic reserve, and the coin hit an all-time high of $108,000 in January.

What Is Strategy (MSTR)? The Bitcoin Treasury Company
Today, Strategy is one of the most important institutions in cryptocurrency, but it didn’t start out that way. Originally called MicroStrategy, the company co-founded by Michael Saylor—one of the most influential figures in the world of Bitcoin—first made its mark in software. Now, however, it’s best known for its aggressive strategy of acquiring Bitcoin for its corporate reserves, with Saylor becoming a key figurehead for the institutional adoption of the asset. Here’s everything else you need...
And although Bitcoin is hovering around the $85,000 mark as of writing time, new companies are still buying in—and existing reserve firms are boosting their stockpiles.
Here are 11 more publicly traded companies that are following in Strategy's footsteps and stacking Bitcoin.
Tesla
Tesla, the electric car-making company led by Dogecoin aficionado Elon Musk, has held Bitcoin for four years. And although it moved its tokens to new wallets last fall, there's no indication that the car maker is selling its Bitcoin.
Tesla has a long history with Bitcoin. The publicly traded company first revealed that it had invested $1.5 billion in the world's oldest cryptocurrency in February 2021, with plans to accept the tokens as payment for its vehicles.
It backtracked on the latter plans after Musk shared concern about the environmental impact of Bitcoin mining, and sold some of the coins—but it still has a substantial stash with recent reports showing the firm still holds 11,509 Bitcoin valued around $978 million.

Tesla Revalues Bitcoin Holdings Under New Accounting Rules, Reports $600M Gain in Q4
Tesla reported a $600 million gain on its Bitcoin holdings in the fourth quarter after adopting a new accounting rule that allows companies to value digital assets at market prices each quarter. The electric vehicle maker’s Bitcoin holdings stand at 11,509 BTC, according to Arkham Intelligence data, with its value estimated at $1.19 billion based on current market prices. Tesla, however, did not disclose its Bitcoin holdings in its Q4 2024 report, referring only to a $600 million mark-to-market...
Block
Financial services conglomerate Block—the firm behind the Square payments platform—owns more than 8,000 BTC worth at least $758 million as of writing time, according to one estimate.
The Jack Dorsey-founded company began buying Bitcoin just a few months after MicroStrategy. Its first Bitcoin purchase came in October 2020, when it snatched up more than 4,700 BTC.
Rumble
In November, video streaming platform Rumble became one of the latest public companies to greenlight a Bitcoin treasury reserve strategy. Under the Bitcoin buying plan, Rumble will invest up to $20 million in the digital asset, according to a company statement.
It is also aiming to reinvent itself as a go-to platform for the crypto community. To achieve that goal, the company has received a $775 million injection from stablecoin firm Tether.
On March 15, Rumble used $17.1 million of the originally planned $20 million to buy roughly 188 Bitcoin.

Rumble Adds $15.5 Million in Bitcoin to Treasury
Video-sharing platform Rumble added $17.1 million in Bitcoin to its corporate treasury, aligning itself with a crop of publicly traded companies that have added the world's oldest cryptocurrency to their balance sheets. The Nasdaq-listed firm purchased roughly 188 Bitcoin for its treasury at an average price of $91,000 per token, the company said Wednesday in a statement. The Bitcoin is now worth about $15.5 million based on Wednesday’s price. The move forms part of Rumble’s plan to allocate...
LEEF Brands
Cannabis company LEEF Brands announced in December it would adopt Bitcoin as a treasury reserve asset.
The Canadian business plans to make the investment through a $5 million Bitcoin-backed debenture offering, according to a company statement. The company holds 3.9 BTC in a cold wallet, but no details of Bitcoin purchases have been shared as of March 2025.
Semler Scientific
Medical technology company Semler Scientific began purchasing the largest cryptocurrency by market capitalization last May, when it debuted its Bitcoin reserve treasury strategy.
Since then, the firm has made several big buys of the token, with its activity ramping up toward the latter half of last year.
“We plan to continue to purchase bitcoin with cash from operations and with cash proceeds from our sales under our ATM program., Semler Scientific CEO Eric Semler said in November. “We are exploring additional financing opportunities that will enable us to acquire even more bitcoin.”
Semler Scientific holds 3,192 Bitcoin as of February 4, a value of nearly $268 million at the time of writing.
Semler Scientific Acquires 871 #bitcoins for $88.5 million and has generated BTC Yield of 152% since July 1, 2024. Now holding 3,192 $BTC. Just getting started 🚀 $SMLR
— Eric Semler (@SemlerEric) February 4, 2025
Banzai
Marketing technology solutions firm Banzai announced in November it would spend up to 10% of the funds in its corporate treasury on Bitcoin. Adding Bitcoin to Banzai's balance sheet will diversify the assets in its treasury, in addition to enabling the company to profit off of the cryptocurrency's long-term value growth, Banzai CEO Joe Davy said last year in a statement.
Fold
Bitcoin services firm Fold recently added 475 Bitcoin to its treasury, bringing its total holdings to more than 1,485 Bitcoin, or about $126 million at current prices.
Though the company’s affinity for the leading crypto asset is not new, its place among publicly traded companies is–Fold was listed for trading as FLD on the Nasdaq in February 2025.

Publicly Traded Bitcoin Firm Fold Adds $41 Million in BTC to Reserve
Bitcoin services company Fold announced Friday that it has added 475 BTC to its treasury, or about $41 million worth, bringing its total holdings to more than 1,485 BTC—nearly $130 million worth at today’s price. The firm followed the playbook popularized by Michael Saylor’s Strategy (formerly MicroStrategy), issuing convertible notes to raise funds for the purchase. “We believe Bitcoin will play a key role in the foundation of a new financial era, and Fold will help lead the way,” said Fold C...
“Fold’s Bitcoin treasury serves a dual purpose: providing value to investors seeking Bitcoin exposure, while acting as a corporate strategic reserve to support our growing suite of Bitcoin-native financial products,” said company CEO Will Reeves after its most recent purchase.
The company, which rewards users of its financial services with Bitcoin rewards, has given out more than $20 million in BTC as of early March 2025.
Worksport
Worksport, a company that makes truck covers, announced its plan to implement a Bitcoin and XRP treasury in December 2024. A month later, the company made its first “six-figure purchase” of the assets as a hedge against inflation.

Another Publicly Traded Firm Is Putting Bitcoin in Its Treasury—XRP Too
Smaller public companies are taking a leaf out of MicroStrategy’s radical playbook by adopting a Bitcoin treasury strategy. And one is even adding in the Ripple-linked XRP, too. The latest is auto firm Worksport, which trades on the Nasdaq (NASDAQ: WKSP) and sells tonneau covers for pickup trucks. The New York-based company announced Thursday that it was in the process of spending $5 million on Bitcoin and XRP. Worksport said it would commit up to 10% of any future excess cash to buy the cryptoc...
“Our business has been growing rapidly, with revenues up and margins steadily improving. We believe our strategic treasury plan is a low-risk approach to hedge inflation and potentially benefit from increasing regulatory clarity around cryptocurrencies,” said CEO Steven Rossi.
Rossi added that the firm is taking a long-term approach to both BTC and XRP.
Fathom Holdings
Real estate technologies company Fathom Holdings announced a plan in January to use upwards of 50% of its excess cash to create a Bitcoin treasury.
The announcement didn't appear to impress traditional equities investors though, as shares of the firm—which trade on the Nasdaq under the ticker FTHM—are down nearly 35% year-to-date.
Nevertheless, company CFO Joanne Zach spoke positively about the company’s Bitcoin strategy, telling investors that it diversifies Fathom’s treasury holdings and “positions Fathom at the forefront of digital currency transactions in real estate today.”
The firm committed to purchasing up to $500,000 of Bitcoin or Bitcoin ETF equivalents in the closing weeks of January.
Nuvve
Electric vehicle technologies company Nuvve joined the list of publicly traded companies creating a Bitcoin treasury at the end of January.
The firm, which trades on the Nasdaq as NVVE, announced it would use up to 30% of its cash holdings to buy the top crypto asset, pending market conditions.

Publicly Traded Green Energy Firm Starts Stashing Away Bitcoin
It's not just MicroStrategy with its $48 billion in Bitcoin: Even smaller, Nasdaq-listed companies are bullish when it comes to stockpiling the leading cryptocurrency. Another tech company Tuesday announced it would adopt a strategy of using spare cash to buy the cryptocurrency and accept it for payments. Nuvve (NASDAQ: NVVE), which is in the business of green energy with electric vehicle charging tech, said Tuesday that it would use 30% of its cash holdings to buy the asset and keep it in rese...
While its stock price rose slightly on the day of the announcement, it otherwise has struggled this year, dropping more than 55% year-to-date. In addition to implementing Bitcoin purchases with excess cash, the company plans to accept BTC as payment. “BTC acceptance will promote more payment options for customers and suppliers with potentially less transactional friction inherent to digital currencies,” said company CEO and founder Gregory Poilasne.
Edited by Andrew Hayward
Editor's note: This story was originally published on January 12, 2025 and last updated with new details on March 23.