FaZe Clan, a popular esports and gaming organization, announced a multi-million dollar sponsorship deal with crypto gambling platform Rollbit on Tuesday. The sponsorship will support FaZe Clan's Counter-Strike 2 team, which currently tops developer Valve’s world ranking.
The organization did not specify a precise dollar amount for the deal when asked by Decrypt, nor would it say how many years the deal lasts for. However, the deal is specifically focused on sponsoring the team’s activities outside of North America. Rollbit is not available to United States users, for example.
“We believe this marks one of the largest sponsorship deals in the history of Counter-Strike and esports, as brands like Rollbit look for new ways to connect with large, highly engaged global audiences,” said FaZe Clan President Erik Anderson in a release.
FaZe Clan is one of the most prominent esports team organizations, and also fields squads in games like Call of Duty and Rainbow Six Siege, along with numerous streamers and influencers.
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The organization was acquired by Gamesquare—which is backed by Dallas Cowboys owner Jerry Jones—for just $17 million in October 2023, one year after going public on the Nasdaq in a $725 million SPAC deal. FaZe Clan’s public valuation had cratered ahead of the recent deal.
Editor’s note: This article was written with the assistance of AI. Edited and fact-checked by Andrew Hayward.
