DeLorean shot to fame back in the 1980s, when the company’s DMC-12 car was featured as the iconic time-travel machine in the “Back to the Future,” films—but the company hasn't manufactured a new vehicle in more than 40 years.
All of that is about to change as it unveils the Alpha 5 EV, bringing its iconic gull-wing doors into the 21st century.
Build slots for the hotly anticipated car are going to be tokenized, meaning they can be traded between users.
Image: DeLorean Labs
“A new frontier awaits…”
Stewart tweeted a dramatic, slickly produced 60-second spot to promote the Alpha 5, declaring, “A new frontier awaits…”
In the video, the “Star Trek” star said, "We find ourselves standing before the evolution of automotive science, where innovation meets an icon."
DeLorean's chief brand officer Cameron Wynne said the company's embrace of blockchain is a natural fit, as its brand stands for "vision, rebellion and futuristic innovation."
In a press release shared with Decrypt, Wynne said that DeLorean’s new on-chain reservation platform, "advances our commitment to transparency and security, giving our community direct access to the future of vehicle ownership."
Image: DeLorean Labs
The blockchain will also be used to deliver a transparent, immutable ledger for each new DeLorean rolling off the production line, enabling buyers in the resale market to access authenticated data relating to its history and performance.
A native token called $DMC is set to launch at a later date, enabling holders to stake and earn rewards.
Cayman Islands, 22 May 2025: Hollywood actor Sir Patrick Stewart has announced teaming up with the DeLorean Motor Company (DMC) and DeLorean Labs, ahead of the company’s launch of its on-chain vehicle reservation system & marketplace.
Built on the Sui network. The DeLorean Marketplace will usher in a new approach to vehicle reservation, management and resale, enabling auto enthusiasts to buy and sell their build slots for DeLorean’s widely anticipated Alpha 5 EV model, as the company begins prod...
DeLorean Labs’ Web3 ambitions
The new marketplace is the brainchild of DeLorean Labs, a dedicated Web3 division, and the company has ambitions to roll out its marketplace model to other industries who would benefit from on-chain solutions.
Build slots are available to reserve at marketplace.delorean.com in NFT form and can be purchased using USDC, one of the world's best-known stablecoinsstablecoins. Issued by Circle, the digital asset is pegged on a 1:1 basis with the dollar.
Image: DeLorean Labs
Each slot costs $2,500, with the fee acting as a credit toward the cost of the Alpha 5 EV once it's produced and delivered. Executives say it doubles up as a "ticket to owning a piece of DeLorean's future."
Build slots with a lower number carry a higher priority for earlier delivery, meaning they could attract a premium in the future.
Image: DeLorean Labs
Once cars go into production, NFT holders will also be able to customize their vehicle—and have their say on everything from the vehicle's color to its powertrain.
DeLorean said that intelligent, intuitive human design and craftsmanship are at the heart of its new vehicle, with builds set to commence at a later date.
Disney and Universal, along with several other American film studios, have filed a lawsuit against artificial intelligence company Midjourney, alleging that its popular image generation tool systematically violates copyright by creating unauthorized reproductions of famous characters.
The lawsuit, filed Wednesday in a U.S. federal court, accuses Midjourney of functioning as a "bottomless pit of plagiarism."
"By helping itself to Plaintiffs’ copyrighted works, and then distributing images (and so...
Growth in the use of generative AI is provoking fears of job losses and “obsolescence” among individuals working in the UK film and screen sector, according to a new report commissioned by the British Film Institute.
Authored by researchers at the multi-institutional CoSTAR Foresight Lab, the report is the first UK-wide review of the impact AI is having on the British screen industry. It also highlights opportunities, challenges and threats related to the use of AI.
While acknowledging how AI in...
Glauber Contessoto rose to crypto fame in 2021 when he became what was believed to be the first “Dogecoin Millionaire”—a title he wore proudly. Now, four years later, he’s claimed the title of “Pepe Millionaire,” while his DOGE stash has dipped slightly below that milestone level.
Across six wallets shared and verified with Decrypt, Contessoto now owns approximately $1.116 million of the Ethereum meme coin PEPE.
This is in addition to his Dogecoin stash that he has become famous for. Contessoto...
