Upcoming NFT game Illuvium is coming to the Epic Games Store, and its impending launch apparently yielded a jump in the price for the Illuvium token, which surged in value following the early Wednesday announcement.

Illuvium is now listed on the Epic Games Store ahead of a November 28 debut for the title’s Beta 3: Arena test, which will focus on player-vs-player (PVP) action. The beta will launch through the popular PC gaming storefront.

News of Illuvium joining the prominent PC gaming marketplace, which claimed 230 million users as of the end of 2022, appears to have had an immediate impact on the price of the Illuvium (ILV) token on Ethereum, which quickly jumped according to data from CoinGecko.

ILV’s price surged from about $65 per token before the news to a peak of $80.49, a nearly 24% rise in a matter of hours. The price has since settled to $75.50 as of this writing, which still marks a 17% increase over the last 24 hours—not to mention a 94% rise over the past 30 days.

Built on Ethereum scaling network Immutable X, Illuvium is a fantasy action game that spans multiple game styles, including an open-world adventure and an auto-battler competitive mode. The game uses various NFTs, including virtual land plots, with one such digital land NFT sale yielding $72 million worth of purchases in June 2022.

Decrypt’s GG went hands-on with the Illuvium Overworld open-world beta in May and came away impressed by its visual quality and dynamic movement, pointing towards a blockchain game with real “AAA” potential. We’ll see how the game has progressed over the past several months when the latest beta drops on November 28.

The Epic Games Store has proven to be friendly to games with NFTs and crypto tokens, with titles like Gods Unchained, Raini: The Lords of Light, and Blankos Block Party rolling out on the marketplace. Rival storefront Steam has regulations against blockchain games, although some game developers have found ways to skirt or dodge the rules.

Edited by Ryan Ozawa.

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