In brief
- MarketAcross has launched Chainwire as a dedicated newswire for the crypto industry.
- Chainwire is designed to be a one-stop-shop for press releases in the industry.
- MarketAcross hopes Chainwire will also increase global readership about cryptocurrencies.
Blockchain public relations company MarketAcross has announced the launch of Chainwire, an automated press release distribution service. Chainwire will provide coverage and distribution of press releases in the cryptocurrency and blockchain sector.
Most industries have a newswire service, but the cryptocurrency space has yet to get up to speed. As the industry expands rapidly with new innovations in DeFi and dozens of new coins, the demand for an aggregated newswire has grown. Now MarketAcross is trying to meet this demand, and hoping to increase the industry’s engagement around the world.
“With the maturity we are seeing in the blockchain and crypto markets, more and more companies want to be able to communicate to these audiences in a direct way,” Itai Elizur, COO of MarketAcross, told Decrypt. “As more and more ‘traditional’ media outlets become ‘crypto sceptic,’ we also see the opposite trend of further development of a rich and diverse blockchain media space.”
Chainwire also promises some practical solutions to the spread of crypto news. Designed as a one-stop-shop for crypto news, firms can submit a press release and automatically distribute it to crypto and blockchain media.
“Today, advertisers, brands and PR agencies must manually submit press releases to each publication separately. This creases lots of inefficiencies as it is very time consuming and costly. By launching Chainwire, we’ve managed to solve that issue,” said Elizur.
The move to launch Chainwire is also, partly, in defiance of other media, including social media. “As platforms like Google and Facebook block and penalize crypto publishers, we want to help projects and media outlets to make sure we are able to further advance the industry as a whole,” Elizur added.
Lastly, the Chainwire launch has the potential to push crypto further into the mainstream. “This will hopefully increase the legitimacy of news in the space and will encourage companies to seek true and tested formats to launch their news on,” said Elizur.
Chainwire can promote easier access to the industry’s developments, prompting a higher engagement with crypto updates as they are published. Elizur added, “It’s estimated that one in five people own cryptocurrencies, so there is currently a significant missed opportunity to reach a massive global readership.”