The Hague, Netherlands, April 25th, 2024, Chainwire

Edge Video has introduced a groundbreaking eCommerce technology that integrates seamlessly into the video content experience, making it more interactive and more fun. Powered by AI, the Edge Video eCommerce engine scans real-time content before using the data to provide tailored recommendations to viewers - based on what’s being shown on screen on their favorite TV show or stream.

The tech is developed by the Edge in-house team and is a fundamental part of their strategy aimed to turn video streaming into a truly interactive experience through a simple QR overlay. Edge’s eCommerce engine also includes recommendations of products that viewers can buy using fiat like EUR / USD, Edge Virtual Points, or Edge’s $FAST token (which will be launched soon) with creators receiving a share of the revenue.

“It’s about delivering more,” - said Joe Ward, CEO and founder of Edge, - “More for creators, more for viewers. The eCommerce engine gives viewers great products and creators better-targeted revenue.”

Edge Video AI scans a broadcaster’s output through the stream and within seconds delivers additional entertainment opportunities to viewers such as games and quizzes. The engine is connected to Edge’s vast network of global eCommerce partners that offer a wide range of products from household to luxury goods. They include big players such as AliExpress, Acer, Amazon, Lidl, NordVPN, Trina Turk, and many more, with the list expected to expand.

“Edge makes shopping fun by creating accessibility to products in the now," - says Charles Myers, Edge Video CTO, - “and for creators, adding high-impact affiliate revenue to their streams with no tech overhead is the exciting proposition that Edge delivers on.”

Edge integrates AI technology to enhance the content consuming and interaction experience in the era when there is no shortage of what to watch. It allows content creators to introduce something truly new to their fans and outcompete others in their respective niches. By using Edge’s proprietary AI, the project delivers games and quizzes that allow users to earn token rewards and provide the medium for viewers to spend those rewards all by tuning into the content they already enjoy.

It creates a more interactive and rewarding content experience for viewers, as well as more loyal audiences and higher revenue per user for creators. Free ad-supported streaming (FAST) channel revenue per user has always been historically low, and Edge Video is using its eCommerce engine powered by Edge Video AI to change that.

About Edge Video

Edge Video is a media technology platform that uses real-time AI to scan video output and deliver enhanced gamification, shopping and rewards to viewers. Based in the Netherlands, Edge Video integrates with any existing broadcaster output, with viewers checking into the ecosystem on their second screen, where they can earn both Edge Virtual Points and $FAST tokens through interaction.


Joe Ward
Edge Video

Disclaimer: Press release sponsored by our commercial partners.

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