Ubisoft's Rabbids Invade Reddit as Free NFTs

Ready your plungers—the Rabbids are now on Reddit.

Ubisoft’s Rabbids are quirky white alien rabbit creatures that have spawned numerous games since the mid-2000s and even a couple Mario crossover games with Nintendo. Now, Redditors can claim free Rabbids-themed NFT avatars for their profiles on the social forum site.

Each Polygon NFT or “digital collectible” features a Rabbid in various outfits and poses, from a grumpy knight with a plunger to a smiling unicorn rabbit with a golden plunger (the plunger was the primary weapon in early Rabbids games).

Why do Rabbid NFTs on Reddit matter? Well, Reddit users went wild for the online discussion platform's “Snoo” NFT avatars when they launched in July 2022, and have since become one of the most prominent brand NFT launches to date. At time of writing, all of the “Plunger Rabbid” and “Unicorn Rabbid” avatars have already been claimed and are now “sold out,” per Reddit’s website.

Inspired by Reddit’s humanoid alien mascot, the Snoo NFTs have amassed a market cap of over $330 million, according to a Dune dashboard. With Snoo, Reddit has released over 13.5 million Polygon NFTs so far across more than 9.7 million unique wallets—and most of those were freebies given away to Reddit users. Reddit’s NFTs have also seen over $32.6 million in total secondary sales volume across nearly 300,000 transactions.

Both Reddit and Ubisoft are continuing to make strategic pushes toward digital ownership via NFTs. While Ubisoft faced backlash for its early iterations—specifically, Tezos NFTs in the PC version of Tom Clancy's Ghost Recon Breakpoint—its CEO said the studio is “still in research mode” when it comes to NFTs.

But Ubisoft’s recent Assassin’s Creed “Smart Collectibles” launch with Integral Reality Labs (IRL) is another indication that the studio is far from throwing in the towel on crypto.

And Ubisoft has a history of bringing Rabbids into the blockchain world. Back in 2020, it launched a crypto token game with the funny bunnies for the charity Unicef. And the Rabbids were the first Ubisoft game characters to get the NFT treatment in the Ethereum metaverse game, The Sandbox.

Now, Redditors can swap out their Snoo for a Rabbid—just watch out for those pesky plungers!