Basic Attention Token (BAT) is a utility token integrated into the Brave browser, and is designed to overhaul the web advertising model, restoring privacy and agency to users. It works by tracking and commodifing user attention; users are rewarded with BAT for watching privacy-preserving, in-browser ads using Brave Browser. Their BAT is then distributed as rewards to the websites they visit; they also have the option of tipping sites or content creators directly.
