LeBron James on Saturday released behind-the-scenes footage from his Crypto.com Super Bowl LVI ad via Instagram.

In the ad, dubbed “Fortune Favors the Brave,” a teenage LeBron James—played by the actor Bentley Green—gets the chance to ask his older self about the future. (The ad shares a tagline with the recent ad featuring Matt Damon that's been widely criticized; the company appears to be doubling down on the tagline for all its advertising.)

“At its core, this is really a story about all of us. We’ve all had to make these big courageous decisions that affect our future," Ben Lay, creative director for Crypto.com, said in the behind-the-scenes video, adding that James "is such a transcendent figure, but yet at the same time he brings this humanity that we can all relate to. Together, we’re inspiring a new generation of builders to create a better version of the internet."

To recreate James' past, the commercial's director, Calmatic, had a set constructed that resembles the NBA star’s childhood room, complete with references to Saint Vincent-Saint Mary High School in Akron, Ohio, where he began his meteoric rise.

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In the Instagram video, Calmatic explained how he found and cast Green as the younger James after seeing him in the FX show "Snowfall," thinking the 21-year-old looked just like a younger version of the NBA superstar.

Green, who's also starring in the Michael B. Jordan-produced series "61st Street" as a high school athlete, said the opportunity to play his idol in the Super Bowl ad left him “speechless.”

The Super Bowl is set to kick off at 6:30 p.m. ET on Sunday, with the broadcast expected to feature a record number of crypto ads.

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