Lisbon, May 27th, 2024 -, the first fully phygital (physical + digital) fashion marketplace, is revolutionizing the fashion industry with the announcement of the Fashion Digital Product Passport (DPP) on the Solana blockchain at the Fashion Stage of NFC Lisbon. SEAMM’s launch marks the entry of the digital fashion space in the Solana ecosystem.

SEAMM represents the first-of-its-kind Phygital Fashion platform, offering a unique blend of physical and digital experiences for both consumers and brands. For consumers, SEAMM offers a B2C marketplace where customers can buy physical items with their digital twins. For brands, SEAMM has built a white-label SaaS solution to set themselves apart as being digitally ahead of the curve.

Central to SEAMM’s value proposition is transforming real-life products into digital twins. These digital twins can then be experienced by consumers through augmented reality (AR) try-on technology and seamlessly integrated into games across various platforms. This also allows customers to have different color and pattern variations of their items.

From the debut of the first fully phygital fashion marketplace at the Digital Couture Summit during Milan Fashion Week at Fall Winter '24/25 in February, SEAMM has established itself as a bridge between emerging designers and well-established brands both in web2 and web3 spaces.

Known for its speed, scalability, and global distribution, Solana is a natural choice for SEAMM's innovative fashion solutions. As the most scalable blockchain with a thriving community, Solana produces 3000 transactions per minute. Over 70 million new addresses have been created on the Solana network since the beginning of March in accordance with The Block. As a result of its scalability, Solana blockchain provides the ideal foundation for SEAMM to build its marketplace and Digital Product Passport Solution. The decision to leverage Solana's infrastructure underscores SEAMM's commitment to transparency, efficiency, and adaptability, particularly in anticipation of the upcoming EU digital passport regulations.

Exclusive Look at SEAMM’s DPP Solution for Fashion Brands in a Web Version

The impending rollout of the European Digital Product Passport Regulation in 2027 signifies a pivotal moment for the fashion industry, aligning with the sustainability goals outlined in the European Green Deal. This regulation will require documents that provide detailed insights into the environmental impact of products, including textiles and footwear, with widespread adoption expected to start already in 2025. SEAMM's proactive approach to building on Solana's blockchain positions the company at the forefront of compliance and innovation, ensuring optimal readiness for the regulatory landscape ahead.

SEAMM Co-Founder & Co-CEO, Alexandra Maslova will officially announce the Digital Product Passport at the Fashion Stage of NFC Lisbon on May 28 sharing the stage with a representative of the Solana Foundation and COO of DASTAN Quinn Button, Ph.D. all moderated by digital fashion advisor Nikki Cikaluk. The exclusive announcement will mark SEAMM’s entrance to the DPP market with the first-of-its-kind fashion DPP on Solana blockchain. At NFC Lisbon, SEAMM will share more insights about the product’s first version to other web3 fashion leaders.

Exclusive Look at SEAMM’s DPP Solution for Fashion Brands in an App Version

Alexandra Maslova on SEAMM's DPP announcement stated that: "This is our first step in fashion brands' adoption to DPPs in preparation for the market transition in 2025. In the upcoming months, SEAMM is going to onboard more fashion brands with presentations at NFT Rome, sharing the stage with esteemed Italian brands like Pinko, MOSCHINO, and La Rinascente. Following that there are men's fashion weeks in Milan and Paris, paving the way for the biggest fashion month in September."

Alexandra Maslova will also present a real case study featuring DPP on-chain with the fashion brand Cunnington & Sanderson on May 29th at NFC Lisbon. The presentation aims to give full details about SEAMM’s DPP solution to fashion brands in attendance.

ABOUT SEAMM is a tech company specializing in Phygital Fashion solutions. By bridging the gap between physical and digital realms, offers innovative experiences for consumers and creators alike, empowering brands to thrive in the digital age.

Following an initial funding of $1.7 million from Lydian Group, SEAMM secured another $2.5 million from the same investors. Its portfolio includes companies like Cointelegraph, Crosstower, Swooapp, coin360, Trade Santa, and Bequant. The founders of the Lydian Group have also backed success stories like Skype and Wix.

Experience SEAMM online at, or through its apps available on the Apple App Store and Google Play.

For more information, please contact:

Ana Macit, Head of PR

Disclaimer: Press release sponsored by our commercial partners.

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