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When’s the last time you saw a meme coin at a table tennis match?
The International Table Tennis Federation (ITTF) has announced a partnership with cryptocurrency Floki (FLOKI), for the ITTF World Table Tennis Championship Finals to be held from May 20-28 in Durban, South Africa.
“We are delighted to announce this partnership with Floki, which marks a significant milestone in the history of both table tennis and the cryptocurrency industry,” Jonny Cowan, World Table Tennis Europe General Manager said in a press release.
Cowan added that “Our mission at World Table Tennis is to revolutionize the sport of table tennis and lead its digital transformation, and we believe that this partnership with Floki will help us to achieve this goal.”
Floki is a play-to-earn cryptocurrency that originated as a meme coin based on Elon Musk’s dog. It has since evolved into a fully functioning Web3 ecosystem with NFTs, a metaverse, DeFi, and prepaid Floki Visa and Mastercard gift cards.
Launched June 2021, one Floki is now worth $0,00003417 USD, and its market cap currently sits at roughly $333 million, according to data from Coingecko.
The ITTF agreement states that Floki will receive a slot for advertising on the field of play at all matches, global press releases, and its brand will appear on all WTT digital platforms as well.
According to an official statement from the team at Floki, this partnership will put them in front of 500 million people around the world, in a first ever union for table tennis and crypto.
The team has been keen to increase its visibility: “We expect this partnership to give Floki and our flagship metaverse game Valhalla significant exposure in China and Hong Kong—key regions that are expected to play a key role in crypto adoption this year.”