On the streets of New York City, where people are lining up for the latest Supreme drop, Geoff Shearer, director of global marketing and community at 55, discusses how the startup uses crypto tokens to make collectible streetwear more accessible to everyday enthusiasts.
Streetwear drops are for those willing to wait in the rain for hours, sometimes days, in the hopes of bagging a slice of their favorite brand. For everyone else, it's the Wild West of extortionate resales and dodgy replicas.
We sat down with Geoff in our latest episode of Tokenize It! to find out how 55 is helping people own a slice of their favorite streetwear without the hefty price tag.