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Leila Ismailova

Leila Ismailova

Leila Ismailova is a former TV host from Belarus who delved into tech entrepreneurship during her master's degree at USC and never looked back. After co-founding the digital fashion company ARTISANT, she now shares her fashion expertise with brands and contributes stories to Decrypt's SCENE.

Stories by Leila Ismailova

  • Speakers at the Web3 x Fashion event during Milan Fashion Week. Image: Sander Gansen/BananaCorp

    'We Do Not Speak Your Language': Fashion Brands Signal Crypto Divide in Milan

    The spring/summer 2024 edition of Milan Fashion Week was an amalgam of elevated luxury fashion presentations, opulent parties in palazzos and rooftops, and digital fashion events. It kicked off with the “Web3 x Fashion” event, a brainchild of the European Web3 Organization, BananaCorp, and AKQA. Esteemed luxury fashion houses such as Prada, Dolce & Gabbana, Balenciaga, Moschino, Armani, Loro Piana, Valentino, Bally, Ray-Ban, and others participated, alongside prominent Web3 firms including Ledge...

    NewsBusiness
    4 min read
    Leila Ismailova
  • Image: DevantayJ

    London's Digital Fashion Week Showcased the Industry's Bold Future

    Fashion week celebrations aren’t all about the physical anymore. Technology has added a much-needed freshness to London Fashion Week, not to mention a space for young talent. By extending creativity into the boundless digital domain, fashion now breathes with inclusivity, creative freedom, and excitement over the possibilities ahead. Last year, traditional brands went all in Web3, betting on NFTs and other activations. This year, a clear divide has emerged between traditional maisons and digital...

    NewsTechnology
    5 min read
    Leila Ismailova