Zach Hungate

Why Big Brands Won't Rule Fashion in the Metaverse

Fresh off the runway from New York and Paris, the next stop for the fashion world is decidedly digital: Metaverse Fashion Week, a four-day event hosted on Decentraland, starts on March 24. The lineup is slated to include global fashion houses such as Dolce & Gabbana and Hugo Boss, which will strut their stuff next to upstart digital-exclusive brands and designers making their debut. The event will be a far cry from the traditional catwalk, but it may offer a glimpse at the future of digital fash...