GSR, a leading crypto trading and investment firm, today announced it has anchored a $100 million private investment in public equity (PIPE) into Upexi, Inc. (NASDAQ:UPXI), a brand owner specializing in the development, manufacturing, and distribution of consumer products. The investment follows Upexi’s announcement of a strategic shift toward a cryptocurrency-based treasury strategy aimed at generating long-term appreciation and yield for shareholders. Upexi has committed to the establishment of a Solana treasury strategy that includes the accumulation and staking of Solana.
The investment underscores GSR's confidence in Solana as a leading high-performance blockchain and GSR’s mission to bridge the gap between traditional capital markets and the digital asset ecosystem.
“This investment highlights the growing demand for efficient, secure access to high-quality crypto assets in public markets,” said Brian Rudick, Head of Research at GSR. “Solana’s speed, scalability, and vibrant developer ecosystem make it an ideal foundation for long-term growth and we are honored to help accelerate the integration of digital assets into institutional portfolios.”
“We’re proud to lead this investment and support a bold strategy centered around Solana, reflecting our deep belief in the future of DeFi and our commitment to growing the crypto ecosystem at every level,” said Jakob Palmstierna, President, GSR. “At GSR, we back founders, protocols, and builders not just with capital, but with expertise, liquidity, and real long-term support. This is a meaningful step forward - and just one part of our broader mission to help unlock the full potential of digital assets.”
“It’s encouraging to see institutions exploring blockchain infrastructure in meaningful ways,” said Lily Liu, President, Solana Foundation. “GSR and Upexi’s announcement highlights growing interest in using Solana for real-world financial applications, and it’s another signal of how traditional finance and DeFi are starting to intersect.”
GSR continues to invest in the broader digital asset ecosystem, offering capital solutions, liquidity, and strategic advisory services to partners at all stages of growth.
About GSR
The GSR Group brings over a decade of experience as a leading digital asset liquidity provider and multi-stage investor. Our full-spectrum offering includes OTC trading, market making, and treasury management. Deeply embedded in the digital asset ecosystem, we work with token issuers, institutional investors, and top-tier trading venues. Beyond capital, we deliver strategic insight, deep liquidity, and long-term partnerships to the founders, protocols, and platforms shaping the future of crypto markets.
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