EtherMail, the leading email platform bridging the gap between Web2 and Web3 for users and companies, has launched its native utility token EMT (EMAIL Token) on Gate.io, Uniswap, MEXC and Bitget, ushering in a new era of consensual and token-incentivized marketing. In the 48 hours following the launch on June 12th, EtherMail onboarded over 200,000 users, and EMT was the best-performing token on Gate.io with a trading volume of more than $20 million USD in 24 hours.
The newly launched EMT token will play a key role in EtherMail’s Advertising Platform, which enables users to opt-in to receive inbound advertisements from brands in exchange for token rewards. The Advertising Platform also encourages more relevant ad placements based on users’ scope of interests – creating a mutually-beneficial ecosystem that prioritizes the privacy preferences of users while helping brands execute more effective and targeted ad campaigns. Brands can use the Advertising Platform to broaden their customer base by sending consensual ads in the form of emails directly to the inboxes of EtherMail users who have signaled their openness to being contacted. This combats the ineffective scattergun advertising free for all which has allowed brands to send promotional emails in bulk to a wide array of recipients without their consent.
The highly anticipated launch of EMT continues EtherMail’s impressive 2024 growth trajectory, having recently added prominent Web3 industry figures Tim Draper, Thomas Nägele, Anil Hansjee, Neil Cunha-Gomes, Julien Bouteloup and Lex Sokolin to the company’s Advisory Board in April. Two months prior, EtherMail unveiled its Email-as-a-Wallet (EaaW) solution, enabling users to create non-custodial wallets through Gmail or Apple accounts in under one minute, allowing them to easily buy, send and receive digital assets, mirroring the ease of Paypal. EtherMail’s Mobile App has been downloaded over 200,000 times, offering a user-friendly interface to the Marketing Hub to boost engagement among users accustomed to streamlined, app-based experiences.
Shant Kevonian, CEO and Founder of EtherMail said: “We have been incredibly methodical in our preparation for our token launch, which represents a massive moment in the EtherMail mission to bridge the Web2/Web3 divide. For the past year we have been working diligently behind the scenes with the right experts on our tokenomics, developing a clear utility framework built around consensual marketing. With over 200,000 users onboarded in the 48 hours post token launch, we are well on our way towards the next million user milestone.”
Gerald Heydenreich, Founder of EtherMail said: “Since our initial launch, we have developed a viable product roadmap centered around consensual marketing, delivering tangible value to brands and users alike. Our vision has been backed by some of the world's foremost investment visionaries and industry pioneers. The highly anticipated launch of EMT gives us the chance to engage our community like never before, with further big listings and new features earmarked for 2024.”
Tim Draper, Founding Partner of Draper Associates said: “In the almost thirty years since I invested in Hotmail, email has endured as a foundational layer of global communications. EtherMail is pioneering a new framework for email economics, rewarding users for interacting with promotional emails, and giving advertisers the opportunity to hone in on potential customers with precision. With this unique value proposition, brands are lining up left and right to advertise on EtherMail.”
EtherMail is the platform bridging the gap between Web2 and Web3 for users and companies, providing a familiar and easy entry point for users to explore the Web3 space. With EtherMail, companies can send rich, relevant content directly to their asset holders based on blockchain-synced real time information. EtherMail also allows fully anonymous P2P communication and rewards its users for reading relevant content in their inbox.
Contact
Head of Marketing Sofia Furlotti EtherMail press@ethersuite.io
Disclaimer: Press release sponsored by our commercial partners.
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