News Explorer — McDonald's Launches Game in 'The Sandbox' Metaverse

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Jul 21, 3:33 pm

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McDonald's Launches Game in 'The Sandbox' Metaverse

McDonald's Hong Kong has launched McNuggets Land, a virtual world in The Sandbox metaverse game, to celebrate the 40th anniversary of its Chicken McNuggets menu item. The game features nugget characters, decor inspired by dipping sauces, and quests with real-world and blockchain-based rewards. While some rewards are exclusive to Hong Kong players, others, such as NFT-based in-game items and SAND crypto tokens, can be won by players worldwide.

McDonald's Hong Kong has launched McNuggets Land, a virtual world in The Sandbox metaverse game, to celebrate the 40th anniversary of its Chicken McNuggets menu item. The game features nugget characters, decor inspired by dipping sauces, and quests with real-world and blockchain-based rewards. While some rewards are exclusive to Hong Kong players, others, such as NFT-based in-game items and SAND crypto tokens, can be won by players worldwide.

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