Lucy Harley-McKeown

Aspen Launches With Tools to Help NFT Creators Reclaim Royalties

Monax Labs, a studio that builds tools to address legal gaps associated with NFTs, has waded into the milieu of companies with solutions to the trend of diminishing NFT creator royalty fees—with a suite of products it says can help creators enforce payments. Its new membership platform, Aspen, provides project creators a range of tools to manage royalties, minting, subscriptions, and utility access. Aspen is available to the public today after a six-month soft launch period, with tools currently...

Examples of Mythics NFT artwork. Image: Proof

Moonbirds Mythics NFTs Begin Reveal That Will Last at Least 200 Days

NFT startup Proof has launched its new Ethereum profile picture (PFP) collection, Mythics, the newest evolution of its prominent Moonbirds project and the latest installment in its digital art ecosystem. Set to feature a generative series of illustrations of mythical birds—with more of a hand-drawn aesthetic compared to the pixel-based Moonbirds—Mythics arrives with what the company hails as a “new minting experience” for existing Proof NFT holders. First announced in August 2022 alongside a $50...

"Illumination" by Clara Bacou (cropped). Image: Clara Bacou

Orgasm NFTs? NARS Cosmetics Brand Reveals Eyebrow-Raising Art Auctions

Now here's an NFT art premise that's sure to turn some heads: Makeup brand NARS is set to release another NFT collection inspired by the colors and textures of a shade the company calls “Orgasm,” tied to the upcoming celebration of National Orgasm Day on July 31. Five female-identifying artists were commissioned to make bespoke digital pieces, which will be available for auction as single-edition Ethereum NFT artworks via the SuperRare platform. SuperRare will begin taking bids on the “Orgasm, A...

Concept art from the Doodles x Camp experience. Image: Doodles

Doodles Launching Real World Play Experience in Chicago With Camp

Following brand pop-ups at music festival SXSW and an interactive gallery at Art Basel Miami, Doodles is turning its attention to a new audience for real-world events: kids and families. The NFT brand’s new immersive experience and play area is opening in the Lincoln Park neighborhood of Chicago in a tie-up with Camp, a "shop-and-play" company that provides experiences for families. It will be the debut experience for the Chicago location of Camp, which opens on August 19. Camp’s collaboration w...

NFT-powered ticketing is hoping to tackle incumbents like Ticketmaster. Image: Shutterstock.

Get Protocol Raises $4.5 Million to Take on Ticketmaster With NFT Tickets

NFT ticketing company Get Protocol has raised $4.5 million, launching its “Web 2.5” alternative to traditional industry giant Ticketmaster. More than 4 million blockchain-based tickets have been issued using Get Protocol’s tech so far, the company claims, including stubs for artists such as Ne-Yo, Gucci Mane, Lewis Capaldi, and comedian Louis C.K. The company says it has a number of other splashy announcements in the pipeline. Despite the big names, Get Protocol has been operating relatively und...

Artwork from "The X Collection," a project from Sodexo division Pluxee. Image: Pluxee

Sodexo Drops NFTs With a Twist: They’re for Employees, Not the Public

Major brands have been making interesting moves with NFTs, but here’s an example that’s decidedly different from the typical consumer-facing fare: a division of European food services and facilities management giant Sodexo just launched tokenized profile pictures (PFPs) for all of its employees. Sodexo’s Benefits and Rewards Services’ (BRS) division, which recently rebranded to Pluxee, plans to spin out and go public in 2024. And the division has prepared a vibe shift to go along with that struc...

Zora Launches Layer-2 NFT Network to Battle Ethereum Gas Fees

Zora, an NFT minting platform, launched its own Ethereum layer-2 scaling network today after weeks of testing. It’s designed to lower costs and improve the user experience for artists and creators alike. Dubbed Zora Network, it was introduced in May on a mysterious website proclaiming it to be “pure internet. Free and valuable. Resonance and connection. Open and shared. Independence and expansion. For all creation.” It is secured by the Ethereum blockchain, built on the tech stack of layer-2 sca...

The Weeknd and Binance Enter the Metaverse

Cryptocurrency exchange giant Binance and pop artist The Weeknd have launched a specially created online space called the “Metaverse Dimension,” in an expansion of the pair’s ongoing partnership. Users of the web-based game can take part in a treasure hunt challenge designed to unlock exclusive areas, content, and rewards, and “bring The Weeknd’s creative world to life in a new way,” per a press release. In practice, it's a simple 3D experience in which players can explore a glossy world adorned...

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