In brief
- As it prepares to go public, online brokerage service Robinhood has filed its Form S-1 with the SEC.
- Much of the company’s recent growth is connected to the rise of Dogecoin.
- If demand for Dogecoin decreases, the document warns, the business could be “adversely affected.”
As it prepares to go public, Robinhood has filed its Form S-1 with the Securities and Exchange Commission.
Along with its role in clarifying some of the specifics around an impending public offering (in this case, shares will be listed on the Nasdaq under the ticker symbol HOOD), an S-1 lays out some of the risks associated with investing in a company’s stock.
For Robinhood, those risks apparently involve Dogecoin.

Robinhood Reveals $11.6 Billion in Crypto Holdings Ahead of Landmark IPO
The pandemic boom in meme stocks and crypto helped Robinhood pull in $7.5 million in profits on $959 million in revenue for 2020 , according to its S-1 filing with the SEC that laid out the company's financials for the first time ahead of its IPO (initial public offering) later this year. Robinhood intends to raise up to $100 million as part of its IPO process, and will list its shares on the Nasdaq under the ticker symbol HOOD. The filing also drills down on Robinhood's crypto business. The com...
“A substantial portion of the recent growth in our net revenues earned from cryptocurrency transactions is attributable to transactions in Dogecoin,” reads the filing. “If demand for transactions in Dogecoin declines and is not replaced by new demand for other cryptocurrencies available for trading on our platform, our business, financial condition and results of operations could be adversely affected.”
17% of the company’s total revenue in Q1 of this year came from fees on crypto trades, and 34% of that revenue came specifically from Dogecoin.
Overall revenues are way up this year, too—Robinhood took in $522 million in Q1 alone.
Dogecoin was developed in 2013 as a way of poking fun at BitcoinBitcoin, but has since evolved into a crypto behemoth. It’s now the sixth-most valuable cryptocurrency, with a market capitalization of nearly $33 billion.
In January, Robinhood established itself as the app of choice for investors looking to trade stocks-as-memes (think Gamestop, AMC, and Blackberry—ailing companies that retail traders could get together and pump artificially). Dogecoin was a natural pivot for many of those investors; at the end of the month, the price shot from around $0.008 to $0.03.

Robinhood Overwhelmed by Dogecoin Selloff After SNL Mention
For weeks, Dogecoin holders have been looking forward to Elon Musk hosting Saturday Night Live, anticipating that the token's most famous fan would use his appearance to promote the coin. Though he (and his mom) mentioned token several times throughout the course of the show, it didn't send the price up as many hoped. Instead, the price of Dogecoin, the fourth-largest cryptocurrency by market cap, cratered. Before the show, it was priced at $0.66, near all-time highs. During the course of the sh...
The company’s filing suggests that “negative perceptions of Dogecoin” and “increased availability of Dogecoin on other cryptocurrency trading platforms” could potentially suppress demand for the coin on Robinhood.
Coinbase, now the largest American crypto exchange, listed Dogecoin earlier this month.
Though it’s clearly happy to ride the wave, Robinhood’s crypto ambitions extend far beyond Dogecoin: it added a new COO for its crypto arm in April, and held $11.6 billion in crypto at the end of Q1.