Gamer and content creator Bryce âBrycentâ Johnson has signed with major esports organization XSET as its first Web3 gaming content creator. Brycent will also remain signed to Gary Vaynerchukâs VaynerSports as his talent management firm.
Brycent was a software engineer before he gave it all up to become a full-time Web3 gaming content creator, and now has 295,000 followers across social media platforms.Â
âI went on Twitch, went on YouTube, and realized no one was making content about Web3 gaming,â Brycent told Decrypt in an interview.
âIt got to the point where I was making more money playing video games and creating content on this new era of gamingâWeb3âthan I was being a software engineer,â he said of his early days streaming and playing the once-hot Axie Infinity.
Brycent shared that after going full-time in Web3 gaming, he received a direct message on Twitter from Gary Vee that said, âKeep crushing it.â
The comeback was insane! The final moments were heartbreaking...@OthersideMeta đȘ pic.twitter.com/n7uBAOFrgB
â Brycent đ (@brycent_) March 25, 2023
âThis guy is the most ultra-productive and positive person Iâve ever met,â Brycent said of the VeeFriends and VeeCon creator.
With XSET, Brycent plans to double down on Web3 gaming and also host weekly tournaments for Deadrop, a Web3 first-person shooter from notable gaming personality Dr. Disrespect. He said that he takes a game-first approach to Web3, prioritizing gameplay over discussions around token prices or NFT speculation.
âThe games that excite me the most are games that have social connectivity,â Brycent said. âI see game devs all the time tweeting, âThis is the collectible. This is a digital asset that is going to be valuable to the ecosystem.â Itâs like, valuable to whose ecosystem?â
âThe NBA didnât launch basketball cards the first year they launched the NBA, because no one knew what the value of the NBA was [yet],â he added.
XSET was founded by former FaZe Clan President Greg Selkoe and has a number of popular creators under its wingsâlike rapper Swae Lee, NASCAR driver Anthony Alfredo, and gaming creator (and "The Mole" contestant) Avori, to name a few. XSET also has a professional Apex Legends team for the battle royale shooter, as well as gaming talent that plays titles like Call of Duty: Warzone and iRacing.
Like fellow esports organizations 100 Thieves and TSM, XSET is dipping its toes into the expanding world of Web3 gaming.Â
âXSET was created to reimagine the gaming industry and truly champion voices and gamers that are driving change and innovation in the industry,â Selkoe said in a statement.
âBrycent is rigorous in his advocacy for the intersection of gaming and Web3,â Selkoe added. âHis passion to educate and inspire the gaming community, combined with his authenticity and work ethic, make him the perfect addition to XSET.â