YouTube and Twitch competitor DLive is looking to massively scale up its video streaming platform after announcing its partnership with the decentralized video streaming protocol, the Theta Network.
The platform that earlier this year saw its streaming audience jump by over 67 percent after announcing that the man who currently has the most YouTube channel subscribers in the world—PewDiePie—had signed up to give weekly streams on the platform. The streaming platform now has a reported audience of 5 million monthly active users.
“The DLive platform has grown tremendously in 2019, but with that comes fast-rising content delivery costs,” said Wilson Wei, CEO of Lino (the blockchain protocol that DLive is built on). “By adding Theta Network to DLive’s video infrastructure, DLive can reduce those costs by 50 percent or more, making DLive platform growth more sustainable,” he said.
“This is how we can grow from 5 million to 50 million monthly users, and we’re excited to explore long-term strategic opportunities between Lino and Theta.”
In a blog post, the Theta team announced that the partnership will begin with Theta’s peer-to-peer streaming protocol being incorporated into the DLive video platform on both desktop and mobile devices. This join-up would then allow DLive users to relay video on the Theta Network. The team also mentioned that further collaborations are in the works that include content syndication with SLIVER.tv (a current Theta steaming partner) and other ways to incentivize and benefit the combined 8 million streaming-user base.
“We’re thrilled to introduce the Theta Network to DLive’s 5 million users and bring decentralized video streaming to a mass audience,” said Theta Labs CEO Mitch Liu. “This partnership marks a major milestone for the Theta Network, making us one of the most widely utilized and adopted blockchain technologies of any industry.”