News Explorer — AC Milan, BitMEX Extend Crypto Sponsorship Alliance

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Jul 19, 7:49 pm

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AC Milan, BitMEX Extend Crypto Sponsorship Alliance

AC Milan has extended its partnership with cryptocurrency exchange BitMEX, which has been the team's jersey sleeve sponsor since 2021. BitMEX is now named as AC Milan's premium partner and official cryptocurrency trading partner. The partnership has included the release of NFT collections, and supports charitable initiatives through Fondazione Milan. Other Italian soccer clubs have also entered into cryptocurrency sponsorships, but some deals have fallen apart due to market downturns.

AC Milan has extended its partnership with cryptocurrency exchange BitMEX, which has been the team's jersey sleeve sponsor since 2021. BitMEX is now named as AC Milan's premium partner and official cryptocurrency trading partner. The partnership has included the release of NFT collections, and supports charitable initiatives through Fondazione Milan. Other Italian soccer clubs have also entered into cryptocurrency sponsorships, but some deals have fallen apart due to market downturns.

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