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News Explorer — Nike .SWOOSH Digital Sneaker Sales Top $1 Million

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May 25, 9:52 pm
Coindesk

Nike .SWOOSH Digital Sneaker Sales Top $1 Million

The sale of Nike's highly-anticipated virtual creations began on May 15, with 106,453 posters distributed to its earliest .SWOOSH community members. As of Thursday afternoon, over 66,000 NFTs had been sold, with each priced at $19.82. Despite the initial success, the launch was delayed several times due to technical and traffic issues, leaving buyers frustrated. Updates from the Nike team have hinted that sales are moving slower than expected.

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