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Introducing 'B33' sneakers by Kim Jones, from the #DiorMenFall 2023 collection. Each pair is equipped with an encrypted key granting access to a secure platform and exclusive services. Sign up to be the first to shop them online from July 6.
— Dior (@Dior) June 29, 2023
Next major fashion brand to jump into web3: Dior
The approach for brands to integrate web3 into their products quietly is trending. https://t.co/7bD5NCnAR2
— Megan Kaspar (@Megan_Kaspar) June 30, 2023