Bitcoin (BTC) has had a difficult start to the new year, and it has now fallen below $40,000 for the first time since August 2021. 

The world's largest cryptocurrency by market cap dropped by 4.2% in the last day, briefly touching $39,866.71; it's since recovered slightly to above the symbolically important $40,000 level.

Bitcoin has fallen by a total of about 14% since January 1, 2022. Since its all-time high of $69,000 in November last year, the flagship cryptocurrency has fallen by an eye-popping 41%. 


At the same time, the price of Ethereum (ETH) fell below $3,000 on Monday to levels not seen since September of last year.

The industry's second-largest cryptocurrency has lost 4.8% of its value in the past 24 hours, and as much as 21.5% over the week, according to data provided by CoinGecko.

After hitting a daily high of $3,227, Ethereum is now changing hands at $2,950 at press time. Just two months ago, on November 10, Ethereum hit an all-time high of $4,878; however, the latest price action shows that the asset has lost 38% of its value since then.

Interestingly, the non-fungible token (NFT) market has continued to surge despite bearish events around Ethereum.

Just last week, for instance, the leading NFT marketplace OpenSea saw its second-best month in terms of transaction volume. Its latest funding round also values the company at a whopping $13.3 billion.


Bears tackle Bitcoin

There are several reasons why Bitcoin may have kicked off 2022 on the wrong foot, ranging from unrest in Kazakhstan and controversial ads to decisions made by the Federal Reserve. 

We may only be a couple of weeks into the new year, but Bitcoin has already faced its fair share of controversy. 

Starting in the town of Zhanaozen on January 2, 2022, political unrest engulfed Kazakhstan after the government lifted a price cap on liquefied petroleum gas, causing gas prices to virtually double. 

The resulting unrest was met with a nationwide Internet shutdown, reportedly causing a significant chunk of the world's Bitcoin miners to go offline. This, in turn, has coincided with Bitcoin's continued price decrease across January. 

Fast forward to January 5, and the United States Federal Reserve (Fed) announced it may accelerate the timetable for increasing interest rates. This basically means that the Fed will stop printing money and will instead make it more expensive to borrow to keep a cap on inflation. 

Bitcoin’s price—as well as Ethereum’s price and the overall crypto market cap—all fell after the news broke. 

Unrest in Kazakhstan and raising interest rates might be enough for the first two weeks of a new year, but it doesn't stop there. 

In 2022's short lifespan so far, the mainstream discovered's Matt Damon ad, which has been airing since October. 


The world was not impressed. 

"There isn't enough yuck in the world to describe Matt Damon advertising a Ponzi Scheme," said Guardian writer Carole Cadwalladr on January 3. 

"I just can't get over the unfiltered nihilism that suggests that investing in dog coins is like the moon landing," said crypto critic Stephen Deihl. 


The views and opinions expressed by the author are for informational purposes only and do not constitute financial, investment, or other advice.

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