In brief
- OneOf will release NFT membership passes that yield buyers shipments of Maine lobster and other seafood.
- The top-tier option includes 100 pounds of live, wild-caught lobster spread out across 12 monthly deliveries.
NFTs aren’t all about cartoon Apes, artwork, and sports collectibles. Tokenized assets can have real-world benefits too, with use cases including membership passes, event ticketing, and more. And this holiday season, we’ll see one of those models in action—with a seafood twist.
OneOf—an NFT startup known for music, sports, and brand-centric collectibles—announced today that it has partnered with online seafood delivery service Get Maine Lobster to create an NFT-based membership club. And yes, joining the club entitles paying members to receive deliveries of fresh seafood direct from Maine, including lobster.
Called Lobster Perks+, the membership initiative spans four annual tier levels, ranging from a free entry-level pass that includes discounts and perks to more feature-rich passes that include seafood deliveries, merchandise, and other benefits.
The Captain's Club+ NFT ($350), for example, entitles holders to eight lobster tails, wholesale pricing on all other orders, a free upgraded side order, and other perks—including a lobster butter-scented candle for the first 200 buyers.
Meanwhile, the top-end Diamond Club NFT ($2,000) bundles all of the perks from the previous tier with 100 pounds of live, wild-caught lobster spread out across 12 monthly deliveries, valued at $1,250. Just five of the Diamond Club NFTs will be available for purchase, while the other tiers are not capped.
Anyone who claims or purchases one of the Lobster Perks+ NFTs will be entered into a sweepstakes, with prizes including additional free lobster deliveries, merchandise, or a trip for a lobster fishing expedition with Get Maine Lobster founder Mark Murrell.
The Get Maine Lobster: Lobster Perks+ NFTs will be minted on Ethereum sidechain Polygon and launch this Friday, November 10.
The OneOf collaboration with Get Maine Lobster is the latest example of a food industry use case for NFTs, following a growing stack of examples surrounding restaurants.
Flyfish Club, for example, is a private restaurant startup co-founded by entrepreneur Gary Vaynerchuk. The club minted Ethereum NFT access passes in late 2021 and will launch its initial New York City location in 2023.
Editor's note: This article was updated after publication with timing, pricing, and blockchain details provided by OneOf representatives.