In brief
- OneOf will release NFT membership passes that yield buyers shipments of Maine lobster and other seafood.
- The top-tier option includes 100 pounds of live, wild-caught lobster spread out across 12 monthly deliveries.
NFTs aren’t all about cartoon Apes, artwork, and sports collectibles. Tokenized assets can have real-world benefits too, with use cases including membership passes, event ticketing, and more. And this holiday season, we’ll see one of those models in action—with a seafood twist.
OneOf—an NFT startup known for music, sports, and brand-centric collectibles—announced today that it has partnered with online seafood delivery service Get Maine Lobster to create an NFT-based membership club. And yes, joining the club entitles paying members to receive deliveries of fresh seafood direct from Maine, including lobster.
Called Lobster Perks+, the membership initiative spans four annual tier levels, ranging from a free entry-level pass that includes discounts and perks to more feature-rich passes that include seafood deliveries, merchandise, and other benefits.
Are Restaurant VIP NFTs DOA? Twitter Thinks So
Several Twitter users were left with a bad taste in their mouths after a tweet that has since gone viral showed a Greenwich Village restaurant, Dame, was offering $1,000 NFTs to join its "Affable Hospitality Club," allowing them to skip the line for a reservation. "I will bravely say it: NYC restaurant reservation culture has gone too far," tweeted Maya Kosoff. i will bravely say it: nyc restaurant reservation culture has gone too far pic.twitter.com/itj6zcmgJV — maya kosoff (@mekosoff) August...
The Captain's Club+ NFT ($350), for example, entitles holders to eight lobster tails, wholesale pricing on all other orders, a free upgraded side order, and other perks—including a lobster butter-scented candle for the first 200 buyers.
Meanwhile, the top-end Diamond Club NFT ($2,000) bundles all of the perks from the previous tier with 100 pounds of live, wild-caught lobster spread out across 12 monthly deliveries, valued at $1,250. Just five of the Diamond Club NFTs will be available for purchase, while the other tiers are not capped.
Anyone who claims or purchases one of the Lobster Perks+ NFTs will be entered into a sweepstakes, with prizes including additional free lobster deliveries, merchandise, or a trip for a lobster fishing expedition with Get Maine Lobster founder Mark Murrell.
The Get Maine Lobster: Lobster Perks+ NFTs will be minted on Ethereum sidechainsidechain Polygon and launch this Friday, November 10.
How Lobster NFTs and a DAO Helped Give Crypto a Voice in Washington
NFT collectibles can rapidly create communities around a shared interest—or a cause. And the most pressing cause in cryptoland recently has been preparation for increased U.S. government regulation. That’s why one group took the millions of dollars it earned from NFT sales last month and gave it to a key crypto industry voice in Washington, D.C. The group was Universe.xyz, a DAO for launching NFT projects, and the NFTs were Lobby Lobsters, a series of 10,000 cartoon lobsters minted on the Ether...
The OneOf collaboration with Get Maine Lobster is the latest example of a food industry use case for NFTs, following a growing stack of examples surrounding restaurants.
Flyfish Club, for example, is a private restaurant startup co-founded by entrepreneur Gary Vaynerchuk. The club minted Ethereum NFT access passes in late 2021 and will launch its initial New York City location in 2023.
Editor's note: This article was updated after publication with timing, pricing, and blockchain details provided by OneOf representatives.
