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News Explorer — Reebok Partners With Futureverse to for Immersive Games and Digital Wearables

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Dec 7, 7:31 pm
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Reebok Partners With Futureverse to for Immersive Games and Digital Wearables

Reebok, owned by Adidas, has partnered with crypto tech startup Futureverse to develop AI- and blockchain-backed games and digital experiences. The collaboration aims to extend Reebok's brand presence into virtual realms and revolutionize fashion in the digital world. The first project, "Reebok Impact," will be a mind and heart-bending digital shoe experience that incorporates AI tech and on-chain digital wearables.

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