In brief

  • Superstar music video director Joseph Kahn has taken up crypto trading.
  • The multi-award-winning director said he made a profit of $450 in one month.
  • Kahn said he plans to buy more Bitcoin and Ethereum if the price falls, and is asking for trading advice.

Hollywood music video director Joseph Kahn has gone from Bad Blood to Bitcoin. On Sunday, the director, who’s won Grammys for his work with Taylor Swift and Eminem, announced his new favorite hobby: trading cryptocurrency. And he’s looking for trading advice.

Kahn, who’s worked with some of the biggest music stars and brands in the business over a twenty year career, said he spent the past month trading cryptocurrency, and had made a profit of $450.


The award-winning director attached a screenshot of his portfolio on Coinbase Pro. It shows that his initial investment of $7,500—in Bitcoin, Ethereum and Litecoin—now has a value of $7,949, a gain of six percent. 

He is “mostly cashed out right now, and plans to buy Bitcoin and Ethereum on a downswing,” when the price falls. 

Porn piqued Kahn’s interest in Bitcoin 

The 47-year-old Korean-American is at the top of his game in the music video world, and has worked with a catalogue of stars, including Britney Spears, Lady Gaga, Snoop Dogg and 50 Cent.

Joseph Khan Taylor Swift
Joseph Kahn and Taylor Swift accept the award for female video of the year for “Blank Space” at the MTV Video Music Awards in 2015. Image:

His latest project is a movie, Bodied, about racial tensions in the world of battle rap, and his immersion in the rap universe may have given him early exposure to Bitcoin. 

In 2013, referring to a new video cut, Kahn tweeted: ‘You can pay me in bitcoins and/or obscure sex tricks.”


Whether Kahn bought any Bitcoin in 2013 is unknown. But his client, 50 Cent, is reported to have accepted the cryptocurrency as payment for his album ‘Animal Ambition’ in 2014. The rapper was thought to have accumulated Bitcoin now valued at over $7 million, but revealed he had no cryptocurrency holdings during a bankruptcy hearing in 2018.  

Kahn’s first known foray in Bitcoin was in February this year, when he tweeted “I bought bitcoin today because porn accepts it. If porn adopts tech, that's a sign the tech is mainstream.”

But things didn't go well for Kahn to begin with. He lost almost half of his initial investment, when Bitcoin crashed alongside mainstream stocks in March, and expressed disappointment that the cryptocurrency didn’t seem to be an effective hedge against the market. 

Kahn is looking for advice on crypto

In April, things started looking up for Kahn. “I'm officially only down $50 in cryptocurrency. I still have no idea what I'm doing,” he tweeted. 


Yesterday, he sent out another entreaty for help: “If anyone has any ideas on crypto I'm open.”

Because of the pandemic, the rookie trader has only produced only one video in 2020, and—judging by the increased frequency of his tweets on cryptocurrency—he’s doubling down on his new hobby. 

Unlike JK Rowling, who lived to regret asking crypto Twitter to explain Bitcoin to her, Kahn hasn’t yet been inundated with offers of advice. But it’s only a matter of time.

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