In brief

  • Pornhub has integrated PumaPay's PullPayment payment protocol.
  • Pornhub users can now pay for their premium subscriptions with PumaPay (PMA).
  • Other Pornhub subsidiaries to support PMA soon.

Pornhub, one of the world's largest adult video streaming sites, has just integrated PumaPay's PullPayment protocol.

Customers can now use PumaPay (PMA) to purchase monthly and recurring premium subscriptions on Pornhub, and can manage their subscriptions directly through the PumaPay Mobile Wallet app. Customers will need to purchase PumaPay tokens from third-party exchanges to pay for their premium subscriptions, following which customers will be automatically billed based on their subscription plan.

The integration comes more than 18 months after it was first announced, during which extensive changes were made to PumaPay's PullPayment protocol to make it simpler to use, more reliable and more accessible. By integrating PumaPay's PullPayments protocol, firms like Pornhub will be able to easily "pull" funds from customer wallets based on agreed subscription conditions, thereby making blockchain-based subscriptions a reality.

“Pornhub’s 100 million daily visitors want choice and security when it comes to payments. With an uptick in crypto adoption, adding PumaPay to the list of crypto currencies Pornhub accepts allows us to better cater to the millions of crypto holders around the world," said Pornhub Vice President Corey Price.

PumaPay now joins a handful of other cryptocurrencies accepted by Pornhub, including Horizen (ZEN), Verge (XVG) and Tron (TRX). PumaPay is also working with Pornhub to add PullPayment-powered subscriptions to Pornhub's subsidiary platforms, including YouPorn and RedTube—both of which have their own premium services.

Although Pornhub has been accepting cryptocurrency payments for quite some time now, the platform told TheNextWeb that less than one percent of its subscriptions are paid for using cryptocurrency. Likewise, although Pornhub's recent push for cryptocurrency payments is designed to improve user privacy and security, only a handful of supported cryptocurrencies actually feature built-in privacy-protection, which could mislead customers into thinking their payments are anonymous—when in fact, they are not.

And with today’s crash in prices, even fewer people might be willing to part with their coins.