The Center for AI and Digital Policy filed a formal complaint with the U.S. Federal Trade Commission, accusing OpenAIā€”creator of the wildly popular ChatGPTā€”of violating section fiveĀ of the FTC Act that targets deceptive and unfair practices.

ā€œThe FTC has a clear responsibility to investigate and prohibit unfair and deceptive trade practices,ā€ the centerā€™s founder and president, Marc Rotenberg, said in a statement. ā€œWe believe that the FTC should look closely at OpenAI and GPT-4.ā€

Not coincidentally, the FTC updated the act last month to include language directed at developers of artificial intelligence programs like OpenAI. The agency advised developers to avoid exaggerating their capabilities, making deceptive performance claims, or promising superiority over non-AI products without adequate proof.

The Center for AI and Digital Policy was established in 2020 under the Michael Dukakis Institute for Leadership and Innovationā€”founded by the former Massachusetts governor and failed Democratic U.S. presidential candidateā€”and is now a Washington, DC-based non-profit.

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The FTC also warned developers to explore potential risks and impacts before launch.

ā€œYou need to know about the reasonably foreseeable risks and impact of your AI product before putting it on the market,ā€ the agency wrote. ā€œIf something goes wrongā€”maybe it fails or yields biased resultsā€”you canā€™t just blame a third-party developer of the technology. And you canā€™t say youā€™re not responsible because that technology is a ā€˜black boxā€™ you canā€™t understand or didnā€™t know how to test.ā€

Since 2017, the FTC has sounded the alarm about unethical uses of emerging technologies like artificial intelligence and blockchain, as the two have become more popular and mainstream.

The almost overnight popularity of GPT-4, the latest iteration of ChatGPT, has many questioning OpenAIā€™s rapid dominance of the industry. The Center for AI and Digital Policy is asking the FTC to investigate OpenAI to determine if the company has complied with the FTCā€™s rules.

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The Centerā€™s filing with the FTC comes days after several high-profile tech industry membersā€”including Telsa and Twitter CEO Elon Muskā€”co-signed an open letter demanding a pause on developing AI systems like OpenAIā€™s GPT-4 platform.

ā€œWe call on all AI labs to immediately pause for at least 6 months the training of AI systems more powerful than GPT-4. This pause should be public and verifiable, and include all key actors,ā€ the letter said. ā€œIf such a pause cannot be enacted quickly, governments should step in and institute a moratorium.ā€

The Center for Artificial Intelligence and Digital Policy is not alone in calling for investigations into AIā€™s rapid development and the need for rules. The United Nations Educational, Scientific and Cultural Organization (UNESCO) released its own statement Thursday calling for a ā€œGlobal Ethical Framework.ā€

In November 2021, the 193 Member States of UNESCOā€™s General Conference voted to establish a global standard for artificial intelligence ethics by adopting the Recommendation on the Ethics of Artificial Intelligence. This framework aims to safeguard and advance human rights and dignity while serving as an ethical guide and foundation for promoting adherence to the rule of law in the digital realm.

ā€œThe world needs stronger ethical rules for artificial intelligence: this is the challenge of our time,ā€ UNESCO Director-General Audrey Azoulay said.

Decrypt contacted the Center for AI and Digital Policy and OpenAI for comment but has not heard back.

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