Magic Johnson Launches NFT Collection on NBA Top Shot

Basketball legend Earvin “Magic” Johnson is the latest athlete to jump into the digital art market, launching “The anthology: Magic Johnson” NFT collection on NBA Top Shot.

“I’m really excited to partner with @nbatopshot to release my first NFTs and bring some of my favorite moments from my career to fans everywhere,” Johnson tweeted today.

According to NBA Top Shot’s website, the collection will drop on June 7 and be composed of 1,600 NFT packs that include moments from Johnson’s career, with a price tag of $399 per pack. The company said 1,200 of the packs will be airdropped to people with a Top Shot score of at least 150,000, and the remaining 400 will be freely available regardless of a buyer’s score.

NBA Top Shot uses the Flow Blockchain, created by Dapper Labs in 2019. Flow is a proof-of-stake blockchain designed for NFT collectibles and crypto games.

Non-fungible tokens are unique blockchain tokens that indicate one’s ownership over an asset, like a piece of digital art. NFTs have become a popular way for athletes and celebrities to offer their fans collectibles.

In March, fellow former Laker Metta World Peace launched a line of sneaker-themed NFTs called Metta Designsoles on Solana in collaboration with Blanksoles.

Johnson played for the Los Angeles Lakers from 1979 to 1996 and won five championships. He was named Finals MVP and league MVP three times each, and was a 12-time All-Star.