In brief

  • Context has launched a beta of its NFT search platform.
  • The free-to-use platform makes searching for NFT influencers feel like scrolling Instagram.

Have you ever wondered which NFTs your favorite Twitter influencers, TikTok creators, and DAO members are actually trading? A new Web 3.0 app called Context has made tracking that data a lot easier.

Launched in beta on Friday, Context feels like Instagram or Pinterest for non-fungible tokens. It lets you search by NFT collections, artists, and DAOs like Friends with Benefits.

Unlike other NFT wallet data trawlers like Nansen, Context is free. Once you’ve connected a MetaMask wallet and selected a username, you can search the platform’s database, follow your favorite artists, and share or bid on collections. 

Context’s stream of NFTs is also very pretty—especially once you’ve found a collector with good taste. The app indexes Ethereum-based NFTs and provides market data, like reserve prices and bids, from marketplaces such as OpenSea, Rarible, and Larva Labs’ CryptoPunks.

“Our vision is to create a community-powered contextual layer for Web3,” Context co-founder Adam Ludwin, who sold his blockchain company Chain to the group behind Stellar in 2018, wrote in a blog post on Mirror.

Ludwin was also president of a short video app called Byte, which Discord acquired earlier this year. He co-founded Context with former Stripe software engineer Luke Miles, who tweeted on Friday that the service is about tracking "people you care about."

Should the app become successful, it will prove that adding a social layer to NFT collections is in hot demand. Twitter will need to watch this space.