In brief

  • The Sandbox blockchain game has partnered with the Care Bears brand.
  • Care Bears assets will be sold, plus there will be Care-a-Lot interactive environments.
  • The Sandbox will hold its next LAND pre-sale starting on September 15.

Attention ‘80s kids: the Care Bears are back… and in blockchain form. Today, Animoca Brands announced a partnership with Cloudco Entertainment to bring the cartoon bears back to life in The Sandbox, an Ethereum-driven virtual metaverse game.

Players will be able to explore official Care-a-Lot environments inspired by the franchise, as well as purchase Care Bears assets for use in their own creations.

“We’re pleased to welcome the Care Bears license into The Sandbox virtual world, inviting family-friendly entertainment brands that our players have grown up with to participate in the next digital revolution where virtual worlds are 100% made, governed, and owned by players,” said The Sandbox COO and co-founder Sebastien Borget, in a release.

“We are creating an appealing gaming metaverse that aims at attracting mainstream gamers and creators through their favorite brands, to build great experiences.”

Thanks to the partnership, Cloudco Entertainment will receive large LAND spaces in the digital world, which they will use to build the Care-a-Lot environments using The Sandbox’s Minecraft-esque blocky voxel graphics. Players will be able to explore the theme park-inspired environment, play games, and interact with other players in real time.

Meanwhile, the official Care Bears assets will be tokenized on the Ethereum blockchain network and released as non-fungible tokens to prove ownership. According to a release, the Care Bears brand is in the midst of a modern revival spanning a new YouTube series and toy lines, so its inclusion in The Sandbox may appeal to more than just nostalgic old-school fans.

The Sandbox has already netted more than 50 partnerships with other brands and companies, including Atari, CryptoKitties, and Shaun the Sheep. The game also secured investment from major game publisher Square Enix—makers of Final Fantasy and Tomb Raider—earlier this year.

The Sandbox is still set to launch publicly later this year, according to the firm. The Sandbox has already sold more than $1.5 million worth of LAND plots via previous pre-sale campaigns, with LAND Presale 4 Round 2 set to begin on September 15. Over the course of four days, a total of 4,536 new plots of LAND will be sold exclusively via the game’s $SAND currency.